Working closely with Melbourne printer, AMR Hewitt, SF Design Studio produced localised versions of the Dayco product packaging. This included working to established brand guidelines, while maintaining consistency across multiple pack sizes and forms.
Special attention was given to the build up of process colours, providing a rich black around the  Dayco Branding.
The background illustration was rebuilt to match the US packs, as no original artwork was provided.
All product photography was extensively retouched to provide the best reproduction at print.
Positioning and size of the Dayco Branding was adjusted to suit different pack sizes and forms.
Various packs showing the consistency of the design elements such as the background vignette.
Despite the changes in pack formats all brand elements maintained a similar feel across the range.
Larger packs allowed for additional layout choices for product photography and information.
Care was given to allow space for additional on pack stickers, as seen here with the front of pack Dayco logo.
Dayco generic pack design.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved.

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