Dayco Australia Packaging Design

Working closely with Melbourne printer, AMR Hewitt, SF Design Studio produced localised versions of the Dayco product packaging. This included working to established brand guidelines, while maintaining consistency across multiple pack sizes and forms.
Special attention was given to the build up of process colours, providing a rich black around the  Dayco Branding.
The background illustration was rebuilt to match the US packs, as no original artwork was provided.
All product photography was extensively retouched to provide the best reproduction at print.
Positioning and size of the Dayco Branding was adjusted to suit different pack sizes and forms.
Various packs showing the consistency of the design elements such as the background vignette.
Despite the changes in pack formats all brand elements maintained a similar feel across the range.
Larger packs allowed for additional layout choices for product photography and information.
Care was given to allow space for additional on pack stickers, as seen here with the front of pack Dayco logo.
Dayco generic pack design.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved. sfdesign.studio

You may also like

Melbourne Neuropsychology Web Design and Development
Web design and development of the Melbourne Neuropsychology Services (MNPS) website, using the Adobe Business Catalyst online business platform.
Nissan Duke Automotive Retouching
Retouching of the Nissan Duke product photography, for use in Nissan After Sales marketing materials.
Xerox Campaign Hero Illustration
Illustration of the Xerox 0% Finance campaign hero image for the Desiel agency.
TAFISA Brand Identity Refresh and Sub Brand Designs
Design refresh of the TAFISA (The Association For International Sport for All) brand identity for the MuttroMedia Agency.
ECDC Corporate Identity Design
Creative direction and design of the Eastern Cognitive Disorders Clinic (ECDC) corporate identity.
VLCD Packaging Design and Brand Identity
Packaging design and brand development of Tony Ferguson’s VLCD meal replacement shake range for the Ishimodo brand design agency.
Glove Photo Retouching
Retouching of glove photography for Mark My Words Marketing and Advertising.
Oban Quality Brand Identity, Stationery & Website
Oban Quality brand identity, stationery and collateral including a refresh of the existing Oban Consulting logo and website.
LiteLiving Detox Identity & Packaging Design
Design and development of the LiteLiving Detox brand identity and packaging artwork, for the Ishimodo brand design agency.
Songlines Microsite Web Design, Development & eDM
Web design and development of the Songlines microsite for The Oceania Project using Adobe Dreamweaver and the Adobe Business Catalyst CMS Online Business platform. An SF Generator project.