ECDC Corporate Identity Design

ECDC is a diagnostic clinic specifically for patients with focal onset dementias, and for those with cognitive syndromes that pose diagnostic difficulties. The role of the ECDC identity is to convey a message of support, during what can be a distressing time for the carers of those with cognitive disorders.
A primary palette of green and violet help to soften the visual identity, conveying a sense of calm and caring, as does the dancing shape of the neuron symbol.
The logo symbol design was based on the structure of a typical neuron. Dendrite arms extend out from the central Nucleus, with the long leg of the Axon dipping down in the centre.
With the reverse version of the logo, the Nucleus was given a point of focus with a primary green.
Stacked version of the logo with dancing neuron leg dipping down between the clinic’s initials.
Reversed logo version in a horizontal format. The neuron symbol is tightly integrated with the type providing a natural division between the initials and the name.
ECDC corporate stationary showing the standard and reversed versions of the brand identity.
The logo design, primary colours and supporting fonts at work on the ECDC website. Myriad Pro was chosen as a secondary font for it's legibility and extensive range of weights and styles.
© Stephen Franklin. Vision to reality. All Rights Reserved. stephenfranklin.design

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