Great Mates Tomato Sauce Packaging Label Design

Australian grocery distributor Dallas international approached Stephen to produce the label design for the Great mates! 500ml and value pack bottles. The brief called for a design that would bring something a little different to this category of FMCG.
Great mates! 500 ml bottle. This label design would later be adapted to a 1850 ml value pack label.
Working to the initial brief Stephen developed a set of tomato illustrations that played to the product tag line of shake, twist, squeeze. The client liked the illustrative feel of the tomatoes but was concerned that three characters may be too busy for such a small label.
An illustration reference image was shot in studio for a single tomato illustration and then developed into the final outline version.
Final composition of the tomato illustration and background.
Variant name and tag line typography was created to match the feel of the brand identity.
The 500 ml bottle seen here with the later developed value pack label.
© Stephen Franklin. Vision to reality. All Rights Reserved. stephenfranklin.design

You may also like

World Vision ‘The Killer Gap’ Infographic
Concept and design of ‘The Killer Gap’ illustration, for the Ishimodo brand design agency’s client, World Vision.
TAFISA Brand Identity Refresh and Sub Brand Designs
Design refresh of the TAFISA (The Association For International Sport for All) brand identity for the MuttroMedia Agency.
Jewellery Stand Industrial Design
Creative development and industrial design of a jewellery display stand. Used at wholesale trade shows by Vivant Creations for their range of bracelets and other jewellery products.
Ned Kelly Original Hipster
A personal project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
Glycon Brand Identity Design
Design, development and creative direction for the Glycon brand identity.
Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
Eastern Cognitive Disorders Clinic Website Design
Web design and development of the Eastern Cognitive Disorders Clinic (ECDC) website using the Adobe Business Catalyst online business platform.
Ishimodo Website Development and Content Management
Web development of the Ishimodo brand agency website, portfolio and email template, using the Adobe Business Catalyst CMS (Content Management System).
Melbourne Neuropsychology Web Design and Development
Web design and development of the Melbourne Neuropsychology Services (MNPS) website, using the Adobe Business Catalyst online business platform.
Whirlpool Stella Washer Dryer Retouching
Retouching of the Whirlpool Stella range of washers and dryers for the Ishimodo Brand Design agency.