Great Mates Tomato Sauce Packaging Label Design

Australian grocery distributor Dallas international approached Stephen to produce the label design for the Great mates! 500ml and value pack bottles. The brief called for a design that would bring something a little different to this category of FMCG.
Great mates! 500 ml bottle. This label design would later be adapted to a 1850 ml value pack label.
Working to the initial brief Stephen developed a set of tomato illustrations that played to the product tag line of shake, twist, squeeze. The client liked the illustrative feel of the tomatoes but was concerned that three characters may be too busy for such a small label.
An illustration reference image was shot in studio for a single tomato illustration and then developed into the final outline version.
Final composition of the tomato illustration and background.
Variant name and tag line typography was created to match the feel of the brand identity.
The 500 ml bottle seen here with the later developed value pack label.
© Stephen Franklin. Vision to reality. All Rights Reserved. stephenfranklin.design

You may also like

ECDC Corporate Identity Design
Creative direction and design of the Eastern Cognitive Disorders Clinic (ECDC) corporate identity.
Ned Kelly Original Hipster
A personal project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
World Vision ‘The Killer Gap’ Infographic
Concept and design of ‘The Killer Gap’ illustration, for the Ishimodo brand design agency’s client, World Vision.
LiteLiving Detox Identity & Packaging Design
Design and development of the LiteLiving Detox brand identity and packaging artwork, for the Ishimodo brand design agency.
Eastern Cognitive Disorders Clinic Website Design
Web design and development of the Eastern Cognitive Disorders Clinic (ECDC) website using the Adobe Business Catalyst online business platform.
Xerox Campaign Hero Illustration
Illustration of the Xerox 0% Finance campaign hero image for the Desiel agency.
Tony Ferguson Product Range
Design, development and finished artwork for the Tony Ferguson range of calorie controlled weight loss products.
Jewellery Stand Industrial Design
Creative development and industrial design of a jewellery display stand. Used at wholesale trade shows by Vivant Creations for their range of bracelets and other jewellery products.
World Vision 2015 Annual Report Design
Design, layout and production of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo brand design agency.
Espero Corporate Identity & Stationery
Design and development of the Espero Logistics Solutions corporate identity and stationery.