Australian grocery distributor Dallas international approached Stephen to produce a range of Stacked Potato chips under the Potato face brand. The brief was to design a fun, quirky and eye-catching pack to attract the Australian consumer.
The initial range consisted of three variants, Original, Sour Cream and Barbecue.
Working with the existing potato face brand identity, Stephen sketched initial ideas for the character of each variant.
The final developed characters, each with there own unique personality.
Rich, colourful backgrounds were developed for each pack to support the new Potato Face characters.
The Original character in place on the variant background.
Final packs each with a unique, quirky character and strong eye-catching flavour cues.
© Stephen Franklin. Vision to reality. All Rights Reserved.

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