TAFISA Brand Identity Refresh and Sub Brand Designs

TAFISA brings health and social interaction to communities around the globe, through the promotion of sport for all and physical activity. MuttroMedia briefed Stephen to modernise and simplify the TAFISA brand, along with the sub brands for the organisation’s various programs and events.
The main TAFISA brand was tackled first, which set the tone for the entire brand identity and subsequent sub brand logos. The overall colour palate was strengthened and subtle shadows were added to create dimension.
Side by side comparison of the previous logo and the refreshed design created by Stephen. The full name was pulled together under the acronym to simplify the type layout.
The first of the sub brands to be developed was the Triple AC logo, using the new TAFISA brand palate and corporate font styles.
Stephen also developed the TAFISA World Walking Day logo. The design has been used for this international event for the last seven years. The event caters to all ages and walks of life.
Another annual international event by TAFISA is the World Challenge Day. Stephen wanted to convey a sense of fun and community with this design.
CLC (Certified Leadership Course in sport for all) - logo design used in TAFISA’s training and certification program.
Sister organisation ESFAN ( European Sport For All Network) also required a refresh based on the new TAFISA brand guidelines.
© Stephen Franklin. Vision to reality. All Rights Reserved. stephenfranklin.design

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