Xerox Campaign Hero Illustration

The Desiel agency provided a clear brief for SF Design Studio to execute. Show the 0% figure tightening it’s waist line with a measuring tape. This was to support the main copy line for the campaign, “We’ve been working on our figure!”.
Finished hero image, created at high resolution for use throughout the print and digital campaigns.
The original brief as supplied by the client, with a clear visual direction.
A stock image with the right look an feel was used for the tape measure in the illustration.
Print campaign poster with the hero image in place.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved. sfdesign.studio

You may also like

Glycon Website Design & eDM
Web design and development of the Glycon website and email template. Adobe Business Catalyst was used as the platform to manage client relationships and provide links to key products sold here in Australia.
Whirlpool Stella Washer Dryer Retouching
Retouching of the Whirlpool Stella range of washers and dryers for the Ishimodo Brand Design agency.
Melbourne Neuropsychology Web Design and Development
Web design and development of the Melbourne Neuropsychology Services (MNPS) website, using the Adobe Business Catalyst online business platform.
.A.K. Identity Design
Self initiated identity design project for London based EDM Producer/Artist .A.K.
World Vision ‘The Killer Gap’ Infographic
Concept and design of ‘The Killer Gap’ illustration, for the Ishimodo brand design agency’s client, World Vision.
Ishimodo Website Development and Content Management
Web development of the Ishimodo brand agency website, portfolio and email template, using the Adobe Business Catalyst CMS (Content Management System).
Bink Kids Website and Online Store
Web design and development of the Bink Kids website and online store using the Adobe Business Catalyst Content Management System (CMS).
Songlines Microsite Web Design, Development & eDM
Web design and development of the Songlines microsite for The Oceania Project using Adobe Dreamweaver and the Adobe Business Catalyst CMS Online Business platform. An SF Generator project.
Espero Corporate Identity & Stationery
Design and development of the Espero Logistics Solutions corporate identity and stationery.
Jewellery Stand Industrial Design
Creative development and industrial design of a jewellery display stand. Used at wholesale trade shows by Vivant Creations for their range of bracelets and other jewellery products.