Xerox Campaign Hero Illustration

The Desiel agency provided a clear brief for SF Design Studio to execute. Show the 0% figure tightening it’s waist line with a measuring tape. This was to support the main copy line for the campaign, “We’ve been working on our figure!”.
Finished hero image, created at high resolution for use throughout the print and digital campaigns.
The original brief as supplied by the client, with a clear visual direction.
A stock image with the right look an feel was used for the tape measure in the illustration.
Print campaign poster with the hero image in place.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved. sfdesign.studio

You may also like

Black Rice Interiors Online Catalogue
Web design and development of the Black Rice Interiors online catalogue using the Adobe Business Catalyst Content Management System (CMS).
World Vision 2015 Annual Report Design
Design, layout and production of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo brand design agency.
Ishimodo Website Development and Content Management
Web development of the Ishimodo brand agency website, portfolio and email template, using the Adobe Business Catalyst CMS (Content Management System).
ECDC Corporate Identity Design
Creative direction and design of the Eastern Cognitive Disorders Clinic (ECDC) corporate identity.
Nissan Duke Automotive Retouching
Retouching of the Nissan Duke product photography, for use in Nissan After Sales marketing materials.
Nissan Juke Colour Change and Retouching
Colour change of the white Nissan Juke and retouching of model specific trim, for Nissan After Sales marketing materials.
Glove Photo Retouching
Retouching of glove photography for Mark My Words Marketing and Advertising.
Glycon Brand Identity Design
Design, development and creative direction for the Glycon brand identity.
Songlines Microsite Web Design, Development & eDM
Web design and development of the Songlines microsite for The Oceania Project using Adobe Dreamweaver and the Adobe Business Catalyst CMS Online Business platform. An SF Generator project.
Vivant Creations Web Design, Development & eDM
Web design and development of the Vivant Creations online store, using Adobe Dreamweaver and the Adobe Business Catalyst CMS and Online Business platform.