The Desiel agency provided a clear brief for SF Design Studio to execute. Show the 0% figure tightening it’s waist line with a measuring tape. This was to support the main copy line for the campaign, “We’ve been working on our figure!”.
Finished hero image, created at high resolution for use throughout the print and digital campaigns.
The original brief as supplied by the client, with a clear visual direction.
A stock image with the right look an feel was used for the tape measure in the illustration.
Print campaign poster with the hero image in place.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved.

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