Xerox Campaign Hero Illustration

The Desiel agency provided a clear brief for SF Design Studio to execute. Show the 0% figure tightening it’s waist line with a measuring tape. This was to support the main copy line for the campaign, “We’ve been working on our figure!”.
Finished hero image, created at high resolution for use throughout the print and digital campaigns.
The original brief as supplied by the client, with a clear visual direction.
A stock image with the right look an feel was used for the tape measure in the illustration.
Print campaign poster with the hero image in place.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved. sfdesign.studio

You may also like

Vivant Creations Web Design, Development & eDM
Web design and development of the Vivant Creations online store, using Adobe Dreamweaver and the Adobe Business Catalyst CMS and Online Business platform.
Glove Photo Retouching
Retouching of glove photography for Mark My Words Marketing and Advertising.
ECDC Corporate Identity Design
Creative direction and design of the Eastern Cognitive Disorders Clinic (ECDC) corporate identity.
Great Mates Tomato Sauce Packaging Label Design
Packaging label design, illustration and artwork of the Great mates! branded tomato sauce for Dallas International.
Ishimodo Website Development and Content Management
Web development of the Ishimodo brand agency website, portfolio and email template, using the Adobe Business Catalyst CMS (Content Management System).
Melbourne Neuropsychology Web Design and Development
Web design and development of the Melbourne Neuropsychology Services (MNPS) website, using the Adobe Business Catalyst online business platform.
Eastern Cognitive Disorders Clinic Website Design
Web design and development of the Eastern Cognitive Disorders Clinic (ECDC) website using the Adobe Business Catalyst online business platform.
TrimFast Brand and Packaging Design
Design, development and production of the TrimFast weight loss program brand and Meal Replacement Shake range, for the Ishimodo Brand design agency.
Ned Kelly Original Hipster
A personal project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
.A.K. Identity Design
Self initiated identity design project for London based EDM Producer/Artist .A.K.