Bink Kids offers a large range of bright, colourful organic cotton clothing from brands across Scandinavia, Europe and beyond. Their mission is to provide fun, age appropriate and quality clothing for boys, girls and baby. SF Generator produced a website that met this challenge by providing a magazine style layout for the website and store. It puts this unique kids clothing range front and centre, and shows that organic doesn't have to be bland or boring.
The homepage provides clear entry points to Bink Kids three primary categories, Boys, Girls and Baby.
A brand colour palette seen here in use with the UI was developed by Stephen Franklin. It reflects the curated stock that Bink Kids purchases from it’s suppliers.
Boys catalogue with a variation on the baby template. This layout allowed the presentation of latest patterns plus highlights individual products from the range.
Using the Business Catalyst blog system, the most recent post relating to the current catalogue is displayed at the top of the page. This keeps the content fresh and highly SEO friendly.
The main Brands catalogue showing the consistent presentation of each of the brands on offer from Bink Kids. The UI is colourful yet still presents all the key information about the products.
The main catalogue template opens up a deeper side navigation, and keeps the brand description tight to the top of page for good SEO. The product catalogue was organised into a clear hierarchy i.e. Dresses, Tops, Bottoms etc., with the most recent releases or sales items at the top of page.
Product level page that highlights the lifestyle photography produced by the suppliers, and key information such as the product’s organic credentials. Careful thought was also given to the cross sells below to help maximise sales conversions.
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