Working closely with Melbourne printer, AMR Hewitt, SF Design Studio produced localised versions of the Dayco product packaging. This included working to established brand guidelines, while maintaining consistency across multiple pack sizes and forms.
Special attention was given to the build up of process colours, providing a rich black around the  Dayco Branding.
The background illustration was rebuilt to match the US packs, as no original artwork was provided.
All product photography was extensively retouched to provide the best reproduction at print.
Positioning and size of the Dayco Branding was adjusted to suit different pack sizes and forms.
Various packs showing the consistency of the design elements such as the background vignette.
Despite the changes in pack formats all brand elements maintained a similar feel across the range.
Larger packs allowed for additional layout choices for product photography and information.
Care was given to allow space for additional on pack stickers, as seen here with the front of pack Dayco logo.
Dayco generic pack design.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved. sfdesign.studio

You may also like

Great Mates Tomato Sauce Packaging Label Design
Packaging label design, illustration and artwork of the Great mates! branded tomato sauce for Dallas International.
Nissan Duke Automotive Retouching
Retouching of the Nissan Duke product photography, for use in Nissan After Sales marketing materials.
LiteLiving Detox Identity & Packaging Design
Design and development of the LiteLiving Detox brand identity and packaging artwork, for the Ishimodo brand design agency.
TAFISA Brand Identity Refresh and Sub Brand Designs
Design refresh of the TAFISA (The Association For International Sport for All) brand identity for the MuttroMedia Agency.
Songlines CD Cover, Booklet & Illustration
Creative direction, design and development of the Songlines - Songs of the East Australian Humpback Whales CD cover.
Glycon Website Design & eDM
Web design and development of the Glycon website and email template. Adobe Business Catalyst was used as the platform to manage client relationships and provide links to key products sold here in Australia.
Bink Kids Website and Online Store
Web design and development of the Bink Kids website and online store using the Adobe Business Catalyst Content Management System (CMS).
Espero Corporate Identity & Stationery
Design and development of the Espero Logistics Solutions corporate identity and stationery.
Ned Kelly Original Hipster
A personal project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
Xerox Campaign Hero Illustration
Illustration of the Xerox 0% Finance campaign hero image for the Desiel agency.