Espero Logistics Solutions provides a wide range of management services for the maritime and transport industries. The brand mark symbol reflects the extensive use of shipping containers in these areas.
The main stationery pieces printed in two specials, blue and orange. The business cards had a double hit of blue to increase the strength of this spot colour, giving it more vibrancy.
Reversed stacked version of the logo and band mark on a primary blue colour background.
Horizontal version of the logo. To provide more strength for the brand mark it was decided to reverse the container symbols out of a circular shape with a subtle orange gradient.
Powerpoint background image with reversed version of the logo.
© Stephen Franklin. Vision to reality. All Rights Reserved. stephenfranklin.design

You may also like

Whirlpool Stella Washer Dryer Retouching
Retouching of the Whirlpool Stella range of washers and dryers for the Ishimodo Brand Design agency.
Glycon Brand Identity Design
Design, development and creative direction for the Glycon brand identity.
LiteLiving Detox Identity & Packaging Design
Design and development of the LiteLiving Detox brand identity and packaging artwork, for the Ishimodo brand design agency.
Songlines Microsite Web Design, Development & eDM
Web design and development of the Songlines microsite for The Oceania Project using Adobe Dreamweaver and the Adobe Business Catalyst CMS Online Business platform. An SF Generator project.
.A.K. Identity Design
Self initiated identity design project for London based EDM Producer/Artist .A.K.
Jewellery Stand Industrial Design
Creative development and industrial design of a jewellery display stand. Used at wholesale trade shows by Vivant Creations for their range of bracelets and other jewellery products.
Ned Kelly Original Hipster
A personal project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
Nedfro
This design takes its inspiration from both the the Blaxpoitation poster art of the 70's and the iconic image of Che Guevara from 1960. Using the image of legendary Australian bushranger Ned Kelly as a base for the design. I illustrated the shadow areas and took the design into illustrator to be reworked, exaggerating the beard slightly and added the the ear ring tunnel. The final piece was the Super Fly afro pick hence the name "Nedfro".
World Vision 2015 Annual Report Design
Design, layout and production of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo brand design agency.
Eastern Cognitive Disorders Clinic Website Design
Web design and development of the Eastern Cognitive Disorders Clinic (ECDC) website using the Adobe Business Catalyst online business platform.