Australian grocery distributor Dallas international approached Stephen to produce the label design for the Great mates! 500ml and value pack bottles. The brief called for a design that would bring something a little different to this category of FMCG.
Great mates! 500 ml bottle. This label design would later be adapted to a 1850 ml value pack label.
Working to the initial brief Stephen developed a set of tomato illustrations that played to the product tag line of shake, twist, squeeze. The client liked the illustrative feel of the tomatoes but was concerned that three characters may be too busy for such a small label.
An illustration reference image was shot in studio for a single tomato illustration and then developed into the final outline version.
Final composition of the tomato illustration and background.
Variant name and tag line typography was created to match the feel of the brand identity.
The 500 ml bottle seen here with the later developed value pack label.
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