The challenge was to combine spot colours with overlying graduations to produce smooth shading effects without the use of Photoshop. To achieve this transparency was used within Illustrator to blend both visual effects and product shots with underlying background elements. This workflow allowed for greater control of the layout within Adobe Illustrator and facilitated faster development of other variants in the range.

Creative Direction: Mesh Design
Finished Artwork: Stephen Franklin
The front of pack hero image was retouched and left with its transparency intact. This allowed easy repositioning within Illustrator.
Images were place as layered Photoshop files with transparency. Banner artwork showing the original elements above and the final styled objects below.
Building all the elements as separate objects within Illustrator allowed for rapid creation of varying SKU sizes and reduced elements such as the background down to one common object shared by multiple packs.

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