Australian grocery distributor Dallas international approached Stephen to produce a range of Stacked Potato chips under the Potato face brand. The brief was to design a fun, quirky and eye-catching pack to attract the Australian consumer.
The initial range consisted of three variants, Original, Sour Cream and Barbecue.
Working with the existing potato face brand identity, Stephen sketched initial ideas for the character of each variant.
The final developed characters, each with there own unique personality.
Rich, colourful backgrounds were developed for each pack to support the new Potato Face characters.
The Original character in place on the variant background.
Final packs each with a unique, quirky character and strong eye-catching flavour cues.
© Stephen Franklin. Vision to reality. All Rights Reserved. stephenfranklin.design

You may also like

Tony Ferguson Product Range
Design, development and finished artwork for the Tony Ferguson range of calorie controlled weight loss products.
Great Mates Tomato Sauce Packaging Label Design
Packaging label design, illustration and artwork of the Great mates! branded tomato sauce for Dallas International.
TAFISA Brand Identity Refresh and Sub Brand Designs
Design refresh of the TAFISA (The Association For International Sport for All) brand identity for the MuttroMedia Agency.
World Vision 2015 Annual Report Design
Design, layout and production of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo brand design agency.
TrimFast Brand and Packaging Design
Design, development and production of the TrimFast weight loss program brand and Meal Replacement Shake range, for the Ishimodo Brand design agency.
Ishimodo Website Development and Content Management
Web development of the Ishimodo brand agency website, portfolio and email template, using the Adobe Business Catalyst CMS (Content Management System).
.A.K. Identity Design
Self initiated identity design project for London based EDM Producer/Artist .A.K.
Bink Kids Website and Online Store
Web design and development of the Bink Kids website and online store using the Adobe Business Catalyst Content Management System (CMS).
Black Rice Interiors Online Catalogue
Web design and development of the Black Rice Interiors online catalogue using the Adobe Business Catalyst Content Management System (CMS).
Oban Quality Brand Identity, Stationery & Website
Oban Quality brand identity, stationery and collateral including a refresh of the existing Oban Consulting logo and website.