The TrimFast program utilised meal replacement shakes for accelerated weight loss. The Ishimodo agency’s brief for the project was for a design that conveyed a sense of momentum and speed for the brand and its products.
Rich colours were chosen for the product range variants to provide good stand off on shelf.
Fast Forward iconography highlighted the programs brand promise of rapid action.
Strong flavour values are supported with enticing serving suggestions and cameo images.
Branding was carried throughout all panels of the pack.
Strong background colours provided good separation of the flavour variants available.
A blue background was used on the vanilla variant to help the hero image lift off the pack.
To keep the consistency of the brand mark across the range, two PMS specials were used.
A total of 7 colours were used, 4 process colours plus 3 specials, 1 dedicated to the flavour variant.
The full range including a silver variety pack.
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