The Ishimodo agency provided a clear direction for the brief. Convey the widening poverty gap between nations, and the impact this has on child health.
‘The Killer Gap’ infographic was used in a 20 page World Vision report, distributed as PDF and printed digitally.
The graphic also had to work as a standalone piece, with enough information to convey the intended message.
A very stylised look was used employing the darker colours of the World Vision brand palette.
As part of the project localised French and Spanish versions were created.
Spanish localisation of the infographic’s typography.
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