The Desiel agency provided a clear brief for SF Design Studio to execute. Show the 0% figure tightening it’s waist line with a measuring tape. This was to support the main copy line for the campaign, “We’ve been working on our figure!”.
Finished hero image, created at high resolution for use throughout the print and digital campaigns.
The original brief as supplied by the client, with a clear visual direction.
A stock image with the right look an feel was used for the tape measure in the illustration.
Print campaign poster with the hero image in place.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved. sfdesign.studio

You may also like

Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
Tony Ferguson Product Range
Design, development and finished artwork for the Tony Ferguson range of calorie controlled weight loss products.
Eastern Cognitive Disorders Clinic Website Design
Web design and development of the Eastern Cognitive Disorders Clinic (ECDC) website using the Adobe Business Catalyst online business platform.
Luz Brochure Illustration
Brochure illustration for Escape to Luz holiday accomodation.
Nissan Duke Automotive Retouching
Retouching of the Nissan Duke product photography, for use in Nissan After Sales marketing materials.
Great Mates Tomato Sauce Packaging Label Design
Packaging label design, illustration and artwork of the Great mates! branded tomato sauce for Dallas International.
Whirlpool Stella Washer Dryer Retouching
Retouching of the Whirlpool Stella range of washers and dryers for the Ishimodo Brand Design agency.
Songlines Microsite Web Design, Development & eDM
Web design and development of the Songlines microsite for The Oceania Project using Adobe Dreamweaver and the Adobe Business Catalyst CMS Online Business platform. An SF Generator project.
.A.K. Identity Design
Self initiated identity design project for London based EDM Producer/Artist .A.K.
TrimFast Brand and Packaging Design
Design, development and production of the TrimFast weight loss program brand and Meal Replacement Shake range, for the Ishimodo Brand design agency.