Xerox Campaign Hero Illustration

The Desiel agency provided a clear brief for SF Design Studio to execute. Show the 0% figure tightening it’s waist line with a measuring tape. This was to support the main copy line for the campaign, “We’ve been working on our figure!”.
Finished hero image, created at high resolution for use throughout the print and digital campaigns.
The original brief as supplied by the client, with a clear visual direction.
A stock image with the right look an feel was used for the tape measure in the illustration.
Print campaign poster with the hero image in place.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved. sfdesign.studio

You may also like

Jewellery Stand Industrial Design
Creative development and industrial design of a jewellery display stand. Used at wholesale trade shows by Vivant Creations for their range of bracelets and other jewellery products.
TrimFast Brand and Packaging Design
Design, development and production of the TrimFast weight loss program brand and Meal Replacement Shake range, for the Ishimodo Brand design agency.
Glove Photo Retouching
Retouching of glove photography for Mark My Words Marketing and Advertising.
Songlines Microsite Web Design, Development & eDM
Web design and development of the Songlines microsite for The Oceania Project using Adobe Dreamweaver and the Adobe Business Catalyst CMS Online Business platform. An SF Generator project.
World Vision ‘The Killer Gap’ Infographic
Concept and design of ‘The Killer Gap’ illustration, for the Ishimodo brand design agency’s client, World Vision.
TAFISA Brand Identity Refresh and Sub Brand Designs
Design refresh of the TAFISA (The Association For International Sport for All) brand identity for the MuttroMedia Agency.
Vivant Creations Web Design, Development & eDM
Web design and development of the Vivant Creations online store, using Adobe Dreamweaver and the Adobe Business Catalyst CMS and Online Business platform.
Glycon Brand Identity Design
Design, development and creative direction for the Glycon brand identity.
Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
Dayco Australia Packaging Design
Design, layout and artwork for Dayco Australia’s product packaging. The packs were localised for the Australian market, and adjusted to suit packaging cutting forms provided by a local print supplier.