Campaign Mascot Character Illustration

Creative direction and digital illustration of a mascot character for a below-the-line marketing campaign.

Client: Communic8 Design
Categories: Creative Direction, Illustration, Character Design
Communic8 Design needed to create a Safari-themed illustrated character for their client's print and online advertising campaigns. Stephen developed a cute toy-like character in bright green tones, wearing a Pith helmet, and searching the horizon with a pair of binoculars. The result was a loveable little character that acted as a playful mascot for this below-the-line campaign.

Creative Direction: Stephen Franklin
Illustration: Stephen Franklin
Character Design: Stephen Franklin
Short toy-like character with Pith helmet and large eyes staring out of a pair of binoculars.
Stephen chose a Pith helmet for the characters main attire due to its strong association with a Safari.
Safari styled mascot character in the same pose with only a change of mouth expression.
As part of the project Commui8 design requested some basic emoji like expressions for the mascot character – Surprise, Neutral, Smug and Happy.

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