Communic8 Design needed to create a Safari-themed illustrated character for their client's print and online advertising campaigns. Stephen developed a cute toy-like character in bright green tones, wearing a Pith helmet, and searching the horizon with a pair of binoculars. The result was a loveable little character that acted as a playful mascot for this below-the-line campaign.
Creative Direction: Stephen Franklin
Illustration: Stephen Franklin
Character Design: Stephen Franklin
![Short toy-like character with Pith helmet and large eyes staring out of a pair of binoculars.](https://cdn.myportfolio.com/30540a041e3b3bfb94b5d422aa258a0c/ff60aec2-c981-4c0f-9f1f-fc90b553d25f_rw_1920.jpg?h=ca24c8888d2103d9e898ea7a2a66b2a9)
Stephen chose a Pith helmet for the characters main attire due to its strong association with a Safari.
![Safari styled mascot character in the same pose with only a change of mouth expression.](https://cdn.myportfolio.com/30540a041e3b3bfb94b5d422aa258a0c/a23c663b-49ca-4a34-9c91-5094d07c0be2_rw_1920.jpg?h=eb3eea0715c6967c8563adedb316a9dd)
As part of the project Commui8 design requested some basic emoji like expressions for the mascot character – Surprise, Neutral, Smug and Happy.