Communic8 Design needed to create a Safari-themed illustrated character for their client's print and online advertising campaigns. Stephen developed a cute toy-like character in bright green tones, wearing a Pith helmet, and searching the horizon with a pair of binoculars. The result was a loveable little character that acted as a playful mascot for this below-the-line campaign.
Creative Direction: Stephen Franklin
Illustration: Stephen Franklin
Character Design: Stephen Franklin
Stephen chose a Pith helmet for the characters main attire due to its strong association with a Safari.
As part of the project Commui8 design requested some basic emoji like expressions for the mascot character – Surprise, Neutral, Smug and Happy.
