Provided with line drawings of the two central characters, Stephen's brief was to illustrate the surrounding environment and create the "Choc-1" mobile. He had to allow space in the rear passenger seat for kids to place a cut out photo of themselves. Stephen drew inspiration for the vehicle from the classic 1950's Cadillac convertible design, adding bovine embellishments and a colour scheme to match. For the surrounding street scene, Franklin created a surreal breakfast town with street signs that would be used later for branding placement and descriptions. The final illustration came together as a perfectly playful back of pack activity for the Coco Pops brand packaging.
Art Direction: Brave Agency
Illustration: Stephen Franklin