Provided with line drawings of the two central characters, Stephen's brief was to illustrate the surrounding environment and create the "Choc-1" mobile. He had to allow space in the rear passenger seat for kids to place a cut out photo of themselves. Stephen drew inspiration for the vehicle from the classic 1950's Cadillac convertible design, adding bovine embellishments and a colour scheme to match. For the surrounding street scene, Franklin created a surreal breakfast town with street signs that would be used later for branding placement and descriptions. The final illustration came together as a perfectly playful back of pack activity for the Coco Pops brand packaging.
Art Direction: Brave Agency
Illustration: Stephen Franklin
Base artwork was created in Adobe Illustrator, and then taken into Photoshop to add textures and shading.
The final back of pack illustration was supplied to the Brave agency for placement into the packaging artwork.
