The Jackson's agency approached Stephen with the creative brief for a new commercial it was shooting for TAFE NSW. The concept was based on the trials and tribulations of discovering a new career path in the form of a live-action Snakes and Ladders game. The hero in this story would move from square to square, sometimes rising quickly up a ladder only to be confronted by a lack of skills in the form of a snake, forcing them to slide back down to where they came from. This was the metaphor used to show how levelling up at TAFE NSW can reduce the risks of these setbacks. To shoot this scene Jackson's needed a full-size Snakes and Ladders board for the actor to work their way around, confronting the central snake on square eighty-six. A 3D artist would later animate this snake. Stephen began the process of creating this oversized piece by designing the base game board, along with sketches of the snake poses and positions. Once the base artwork was approved, Franklin developed the individual snake illustrations. The outcome was a rich, imaginative background that allowed the actor to play the role of the brave student traversing the difficulties of their career path.

Creative Direction: Jackson’s Agency
Illustration: Stephen Franklin
Snakes and ladders board game.
Complete illustration with a final print size of 3000 mm x 3000 mm.
Stephen created custom brushes in Photoshop for the snakeskin patterns.
Illustration of long wriggling light brown snake with dark brown stripes.
All the snakes were produced as individual high-resolution files for use in post-production.

View more projects

The Oceania Project Logo
Logo design for The Oceania Project, a Not-for-profit research and information organisation established in 1988, dedicated to raising awareness about Cetacea (Whales, Dolphins and Porpoises) and the ocean environment.
Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
.A.K. Identity Design
Self-initiated identity design project for London based EDM Producer/Artist .A.K.
Nissan Juke Colour Change and Automotive Retouching
Colour change of the white Nissan Juke and automotive retouching of variant specific trim for the Nissan After Sales marketing materials. These retouched images supported the release of this car model in the Australian market.
Microsoft Catalogue Cover Image
Cover image of the Microsoft Windows product catalogue produced for the Frontline agency, Sydney, Australia. This image is a composite of multiple stock photography images and a photographic shoot involving two models: one for positioning and one for face and hands.
Eventuality Website
Design and development of the Eventuality website, Dublin, Ireland.
Sqeez Juice Tetra Pak Packaging Finished Artwork
Finished artwork for the Sqeez range of juices in Tetra Pak packaging.
Microsoft Windows Server NT Image
Cover illustration created for a Microsoft Windows Server NT sales brochure for the Frontline agency, Sydney. 
Jaguar Automotive Retouching
Speculative Jaguar automotive retouching project. Developed a single test image for a request for proposal.
Escape to Luz Brand Identity
Identity design for Escape to Luz, a Dublin based holiday company which organises personalised trips to the Costa del la Luz in the Southwest of Spain.
Back to Top