Ishimodo enlisted Stephen’s retouching skills to work on the postproduction of the photo shoot for the Whirlpool Stella washer and dryer. With only the French version of the product available to shoot, each image would need the French control panel information removed and replaced with supplied artwork of the English version. Stephen began by retouching out the control surface of the washer and dryer images, providing a clean slate on which to overlay the correct information. After this he extended the photo shoot backdrops and added shadows to match the lighting. The result was a clean set of correctly localised images with plenty of surrounding background, enabling easy placement into the final design layouts.

Creative Direction: Ishimodo 
Photography: Adam Cleave
Retouching: Stephen Franklin
Completed image retouching with English localisation of Stella washing machine.
For the angled shots Stephen matched the depth of field using a graduated blur.
Before image - French version of the washer control panel.
Before image - French version of the washer control panel.
Initial edit - removal of all the French information.
Initial edit - removal of all the French information.
After image - English localisation of Stella washing machine.
After image - English localisation of Stella washing machine.
This series of images clearly shows the retouching workflow for each image. From removing the French control panel information through to the final clean-up of the background.
Completed image retouching with English localisation of Stella dryer.
The background extension was more involved with this image of the Stella dryer.
Before image - French version of the dryer control panel.
Before image - French version of the dryer control panel.
Initial edit - removal of all the French information.
Initial edit - removal of all the French information.
After image - English localisation of Australian dryer.
After image - English localisation of Australian dryer.
The dryer required the same treatment, removing all the French information and adding in the English. 
Completed image retouching with English localisation of Stella washing machine and minor colour edits.
This shot of the wash required some additional edits, shifting the colour of the foreground garment from green to purple to better suit the design layout colours.
Before image - French version of the washer control panel.
Before image - French version of the washer control panel.
Initial edit - removal of all the French information and shoot background.
Initial edit - removal of all the French information and shoot background.
After image - replaced background and colour shift of the front garment.
After image - replaced background and colour shift of the front garment.

View more projects

Self Initiated Project - Ned Kelly Original Hipster
A personal design project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
Nissan Juke Colour Change and Automotive Retouching
Colour change of the white Nissan Juke and automotive retouching of variant specific trim for the Nissan After Sales marketing materials. These retouched images supported the release of this car model in the Australian market.
Haymes Paint Retouching
ARC Victoria Brand Identity
Brand identity design for the Association of Rangers and Conservationists Victoria. This included a refresh of ARC Victoria's logo design and supporting brand collateral such as badges, patches, local event posters, pull-up banners, and social media graphics.
Tony Ferguson Product Range
Creative direction and design development for the Tony Ferguson range of calorie-controlled weight loss products. This involved designing and producing finished artwork for a range of packaging types from foil bags through to shrink wrapped bottles.
Oban Quality Brand Identity, Stationery & Website
Oban Quality brand identity, stationery and collateral including a refresh of the existing Oban Consulting logo. Also included is the design and development of the Oban Consulting website with an Oban Quality landing page.
Nissan Duke Automotive Retouching
Retouching of the Nissan Duke product photography, for use in Nissan After Sales marketing materials.
Escape to Luz Illustration
Cover illustration for the Escape to Luz promotional brochure.
.A.K. Identity Design
Self-initiated identity design project for London based EDM Producer/Artist .A.K.
TAFE NSW Snakes & Ladders TVC Illustration
Snakes and ladders illustration used as the central prop for a TAFE NSW television commercial. Final artwork was produced at a size of 3 x 3 metres and used on set. The largest snake was later animated and composited with live action to complete the ad.
Back to Top