Whirlpool Stella Washer & Dryer Retouching

Retouching of the European Stella range of washers and dryers from Whirlpool for the Ishimodo brand design agency. Included product localisation from French to English, clean-up of image backgrounds, and minor colour changes.

Client: Whirlpool
Categories: Retouching, Product Photography, Photography
Ishimodo enlisted Stephen’s retouching skills to work on the postproduction of the photo shoot for the Whirlpool Stella washer and dryer. With only the French version of the product available to shoot, each image would need the French control panel information removed and replaced with supplied artwork of the English version. Stephen began by retouching the control surface of the washer and dryer images, providing a clean slate to overlay the correct information. After this, he extended the photoshoot backdrops and added shadows to match the lighting. The result was a clean set of correctly localised images with plenty of surrounding background, enabling easy placement into the final design layouts.

Creative Direction: Ishimodo 
Photography: Adam Cleave
Retouching: Stephen Franklin
For the angled shots Stephen matched the depth of field using a graduated blur.
This series of images and animated GIF clearly shows the retouching workflow for each image. From removing the French control panel information through to the final clean-up of the background.
The background extension was more involved with this image of the Stella dryer.
The dryer required the same treatment, removing all the French information and adding in the English. 
This shot of the wash required some additional edits, shifting the colour of the foreground garment from green to purple to better suit the design layout colours.

View more projects

Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
Jaguar Automotive Retouching
Speculative Jaguar automotive retouching project. Developed a single test image for a request for proposal.
Self Initiated Project - Smiley Old Skool Raver
Self initiated design project ‘Smiley’ emoticon.
LaserMAX Brand Packaging
Creative direction and design development of the LaserMAX range of laser light retail products. Also included the development of the LaserMAX brand identity.
Self Initiated Project - Ned Kelly Original Hipster
A personal design project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
TAFE Victoria Campaign Hero Image Retouching
Post-production retouching of the TAFE Victoria campaign hero image for The Fuel Agency. Included the removal of reflections created by location shoot lighting.
ARC Victoria Brand Identity
Brand identity design for the Association of Rangers and Conservationists Victoria. This included a refresh of ARC Victoria's logo design and supporting brand collateral such as badges, patches, local event posters, pull-up banners, and social media graphics.
Connex Campaign Hero Image Retouching
Creative retouching of the hero image for the Connex "We're all Ears" campaign for Blenheim Design Partners. Included the production of multiple images for coverage of various advertising formats.
Haymes Paint Product Retouching
Retouching of the Haymes Paint range of Ultra Premium interior and exterior paints for The Fuel Agency. Included removal and updating of the Haymes Paint logo plus clean-up and standardisation of the image backgrounds.
Nissan Juke Colour Change and Automotive Retouching
Colour change of the white Nissan Juke and automotive retouching of variant specific trim for the Nissan After Sales marketing materials. These retouched images supported the release of this car model in the Australian market.
↑Back to Top