The idea for this Guild Group direct mail DL flyer was simple but highly original. An EFTPOS machine with the tagline of "Paying too much on EFTPOS fees?" on the screen. Above was a small tab with "PULL HERE". When the reader pulled on the tab, out came a receipt with Guild's competitive offer. The Fuel Agency had photography from a studio shoot and needed a final composited image without branding and edited to suit the DL print size. Stephen was able to clean up the raw images and take off any identifying marks. He extended the length to fit a DL format and increased the screen size to integrate the tagline. The outcome was a clean, highly polished piece of retouching ready for use in this unique direct mail campaign.
Art Direction: Rod Clausen – The Fuel Agency
Retouching: Stephen Franklin