AMR Hewitts PrintPackaging needed a reliable design partner to roll out a set of primary packaging for their client Dayco Australia, a global leader in the research, design, and manufacture of essential engine drive systems. Working closely with AMR Hewitts, Stephen Franklin Design produced localised versions of the Dayco product packaging, using established brand guidelines and adjusting artwork to suit the supplied dielines. The result was a range of print packaging that maintained a consistent brand image across multiple pack sizes and cutting forms.
Graphic Design: Stephen Franklin
Finished Artwork: Stephen Franklin
Printing: AMR Hewitts PrintPackaging
Special attention was given to the build-up of process colours, providing a rich black around the Dayco Branding.
Dayco No Slack single unit packaging.
Dayco No Slack multipack.
The background illustration was rebuilt to match the US packs, as no original artwork was provided.
Dayco No Slack single unit and multi pack cartons.
Various packs showing the consistency of the design elements such as the background vignette.
All product photography was extensively retouched to provide the best reproduction at print.
Despite the changes in pack formats all brand elements maintained a similar feel across the range.
Larger packs allowed for additional layout choices for product photography and information.
Care was given to allow space for additional on pack stickers, as seen above with the product stamp area and the offset of the front of pack Dayco logo below.
Dayco Radiator Coolant Tank carton.
