Working closely with Melbourne printer, AMR Hewitt, Stephen Franklin Design produced localised versions of the Dayco product packaging. This included working to established brand guidelines, while maintaining consistency across multiple pack sizes and forms.
Special attention was given to the build-up of process colours, providing a rich black around the Dayco Branding.
Despite the changes in pack formats all brand elements maintained a similar feel across the range.
Larger packs allowed for additional layout choices for product photography and information.

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