Tony Ferguson Classic Shake Starter Pack

Design development of the Tony Ferguson Classic Shake Starter Pack for the Ishimodo Brand and Design Agency.

Client: Tony Ferguson
Categories: Graphic Design, Branding, Packaging
Initial concepts for this project were for a Tony Ferguson 'Original Shake' range of up to eight SKUs. The scope was reduced to a single starter kit containing five shake flavours under the new 'Classic Shake' moniker. Stephen had to adapt the approved front-of-pack design for the Strawberry variant and move it over to the more oversized format carton required for the job. Franklin adjusted the background swirl colour to the primary Tony Ferguson Pink. And he expanded the range of cameo images used to cover the flavours included in the pack. The result was a strongly branded Tony Ferguson product that was true to the original intent of the approved design.

Design Direction: Ishimodo Brand and Design Agency
Graphic Design: Stephen Franklin
Printing: AMR Hewitts PrintPackaging
Moving from the square format of the 'Original Shake' concept, Stephen had to rebuild the background swirl to encompass the more horizontal rectangular format of the Classic Shake Starter Kit.

View more projects

Strive Protein Bar Packaging & POS
Design development and production of the Ferguson Nutrition range of Strive Protein Bars for the Ishimodo Brand and Design Agency. Included the design of the product shippers and development of in-store Point-of-Sale material.
Tony Ferguson Rapid Shake Range Packaging
Design development of Tony Ferguson’s Rapid Shake range for the Ishimodo Brand and Design Agency. Included production of all packs through to release as finished artwork.
Dayco Australia Packaging Design
Design, layout and finished artwork of the Dayco Australia product range for Melbourne printer, AMR Hewitts PrintPackaging.
VLCD Packaging Design and Brand Identity
Creative direction and brand development of Tony Ferguson’s VLCD meal replacement shake range for the Ishimodo Brand and Design Agency.
Tony Ferguson Product Range
Creative direction and design development for the Tony Ferguson range of calorie-controlled weight loss products. This involved designing and producing finished artwork for a range of packaging types from foil bags through to shrink wrapped bottles.
LaserMAX Brand Packaging
Creative direction and design development of the LaserMAX range of laser light retail products. Also included the development of the LaserMAX brand identity.
Terry White Chemists Rapid Shake Range
Design and rollout of the Terry White Chemists Rapid Shake Range for the Ishimodo Brand and Design Agency. Included the design development and finished artwork for five SKUs (Stock-Keeping Units) based on supplied design handover.
Slavutych Beer Artwork
Finished artwork for a Slavutych Beer bottle label based on design files created by LFH Brand Identity.
CitroShield Product Range Brand Refresh
Creative direction and design development of packaging labels for the CitroShield Range of natural cleaning products. Included the production of all print ready finished artwork.
iWhales DVD Video Covers & Title Menu Design
Creative Direction and design of The Oceania Project's DVD collection. Included print production for the range and authoring of the DVD menus for each title.
↑Back to Top