Initial concepts for this project were for a Tony Ferguson 'Original Shake' range of up to eight SKUs. The scope was reduced to a single starter kit containing five shake flavours under the new 'Classic Shake' moniker. Stephen had to adapt the approved front-of-pack design for the Strawberry variant and move it over to the more oversized format carton required for the job. Franklin adjusted the background swirl colour to the primary Tony Ferguson Pink. And he expanded the range of cameo images used to cover the flavours included in the pack. The result was a strongly branded Tony Ferguson product that was true to the original intent of the approved design.

Design Direction: Ishimodo Brand and Design Agency
Graphic Design: Stephen Franklin
Printing: AMR Hewitt
Moving from the square format of the 'Original Shake' concept, Stephen had to rebuild the background swirl to encompass the more horizontal rectangular format of the Classic Shake Starter Kit.

View more projects

TrimFast Brand and Packaging Design
Design, development and production of the TrimFast weight loss program brand and Meal Replacement Shake range, for the Ishimodo Brand design agency.
Jewellery Stand Industrial Design
Creative development and industrial design of a jewellery display stand. Used at wholesale trade shows by Vivant Creations for their bracelets and other jewellery products.
iWhales DVD Video Covers & Title Menu Design
Creative Direction and design of The Oceania Project's DVD collection. Included print production for the range and authoring of the DVD menus for each title.
Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
LaserMAX Brand Packaging
Creative direction and design development of the LaserMAX range of laser light retail products. Also included the development of the LaserMAX brand identity.
Tony Ferguson Product Range
Creative direction and design development for the Tony Ferguson range of calorie-controlled weight loss products. This involved designing and producing finished artwork for a range of packaging types from foil bags through to shrink wrapped bottles.
LiteLiving Detox Identity & Packaging Design
Design and development of the LiteLiving Detox brand identity and packaging artwork, for the Ishimodo brand design agency.
VLCD Packaging Design and Brand Identity
Creative direction and brand development of Tony Ferguson’s VLCD meal replacement shake range for the Ishimodo Brand and Design Agency.
Potato Face Salt and Vinegar
Back to Top