Blenheim Design needed a trusted partner to help build and refine the finished artwork for multiple Tetley Tea SKU’s. Stephen worked closely with both the creative director and senior designers to take the approved development files from their raw design state and ready them for release to reprographic and print suppliers. The result was a set of highly consistent artwork files that eliminated any preprint errors which can be costly to rectify at the print production stage.
Creative Direction: Blenheim Design Partners
Design: Blenheim Design Partners
Creative Artworking: Stephen Franklin
The whole Tetley product range was converted to this new snap lock pack design.
Tetley Emperor’s Garden Green Tea finished artwork.
Tetley Tea Cup Bags 50’s pack finished artwork.
Care was taken to build as much of the final art in Illustrator as possible. This technique reduced build times for the other SKU's by reducing the need to use Photoshop for visual effects.
Stephen produced finished artwork for multiple packaging types across the Tetley tea range, as seen here with the Premium Blend 50’s pack.
