After initial concepts for the Terry White Rapid Shake Range were executed by The Contenders brand agency, the project was handed over to Ishimodo for further development and production. Working with the briefs supplied by both agencies, Stephen began by building out an entire pack layout, providing alternative options for both the top and front of the pack. Based on the direction provided, Franklin took all packs through to print-ready files, including the accompanying product sachet artwork and retouching of the hero image for each variant. The outcome was a consistent range of Terry White brand packaging that stayed true to the original concepts' design intent.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: The Contenders
Graphic Design: Stephen Franklin
Retouching: Stephen Franklin