After initial concepts for the Terry White Rapid Shake Range were executed by The Contenders brand agency, the project was handed over to Ishimodo for further development and production. Working with the briefs supplied by both agencies, Stephen began by building out an entire pack layout, providing alternative options for both the top and front of the pack. Based on the direction provided, Franklin took all packs through to print-ready files, including the accompanying product sachet artwork and retouching of the hero image for each variant. The outcome was a consistent range of Terry White brand packaging that stayed true to the original concepts' design intent.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: The Contenders
Graphic Design: Stephen Franklin
Retouching: Stephen Franklin
The full range would include four main flavour variants, Chocolate, Espresso, Strawberry, and Vanilla.
Terry White Chemists Double Chocolate Rapid Shake pack.
Double Chocolate shake sachet.
For the top of pack, it was decided to keep the packaging heavily branded with the Terry White Chemists logo and primary blue colour.
Terry White Chemists Espresso Rapid Shake pack.
Espresso shake sachet.
Stephen worked with a single stock photograph for the hero image, adjusting the colour to suit the relevant flavour variant.
Terry White Chemists Strawberry Rapid Shake pack.
Strawberry shake sachet.
Each variants hero image used a different cameo to support the SKUs flavour, as seen here with the inclusion of strawberries.
Terry White Chemists Vanilla Rapid Shake pack.
Vanilla shake sachet.
The original concepts for the range did not include a sub-brand logo. Late in the development cycle The Contenders agency produced the Rapid Shake sub-brand design that Stephen would incorporate into the final artwork.
After successfully rolling out the initial four SKUs, Stephen was commissioned to produce a variety pack based on the approved brand packaging design.
