Australian grocery distributor Dallas international approached Stephen to produce a range of stacked potato chips under the Potato Face brand. The brief was to design a fun, quirky and eye-catching pack to attract the Australian consumer. Franklin focused on the Potato Face brand character, envisioning it playing in different situations, giving a unique identity to each product variant. The result was a set of playful characters paired with bright, colourful environments that gave the range a life of its own, and visibly separated it from the competition when on shelf.
Design Coordination: Anita Martini
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Retouching: Stephen Franklin