The TrimFast 1200 weight loss program is based on consuming 1200 calories a day for quick, safe weight loss. With a tight three-month lead time from brief to shelf, Stephen worked closely with the Ishimodo Brand and Design Agency to rapidly iterate on the pack designs. Franklin created a brand identity lockup that conveyed a sense of momentum and speed and combined this with rich variant colours that provided strong flavour cues. The result would be packaging that helped to deliver on the TrimFast 1200’s brand promise of moving you forward quickly with your weight loss plan.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Printing: AMR Hewitts PrintPackaging
Rich colours were chosen for the product range variants to provide good stand off on shelf.
Fast Forward iconography highlighted the program’s brand promise of rapid action.
Strong flavour values are supported with enticing serving suggestions and cameo images.
TrimFast 1200 Wild Berry flavour.
TrimFast 1200 Cappuccino flavour.
Strong background colours provided good separation of the flavour variants available. TrimFast 1200 Wild Berry flavour.
TrimFast 1200 Vanilla flavour.
TrimFast 1200 Banana flavour.
A blue background was used on the vanilla variant to help the hero image lift off the pack.
To keep the consistency of the brand mark across the range, two PMS specials were used.
A total of seven colours were used, four process colours plus three specials, One dedicated to the flavour variant.
