With the concepts for the campaign signed off by the client, the Art Director at The Fuel Agency needed to execute on the creative. The idea was to show an almond crop at both the early flowering stage and later in the season. Stephen was supplied with a selection of approved stock images for the crop fields and Almond trees at different seasonal cycles. He pieced them together, retouching them into a single composite image, creating a high-resolution file suitable for various formats. The outcome was an impactful image that visually demonstrated the versatility and benefits of Bayer's Luna Sensation product.
Art Direction: The Fuel Agency
Retouching: Stephen Franklin