With the concepts for the campaign signed off by the client, the Art Director at The Fuel Agency needed to execute on the creative. The idea was to show an almond crop at both the early flowering stage and later in the season. Stephen was supplied with a selection of approved stock images for the crop fields and Almond trees at different seasonal cycles. He pieced them together, retouching them into a single composite image, creating a high-resolution file suitable for various formats. The outcome was an impactful image that visually demonstrated the versatility and benefits of Bayer's Luna Sensation product.
Art Direction: The Fuel Agency
Retouching: Stephen Franklin
The final composition was created with additional space on all sides to accommodate the various ad layouts.
This animated image shows the build-up of the retouching to achieve the final composition.
Late season almond tree crop.
Early season almond tree crop.
Source sky image.
Stephen was supplied with images of both seasonal states of the almond crop and an additional sky image.
Base sky layer.
Built up ground layer.
Early season almond trees added.
Final composition with late season almond trees added.
Franklin began by creating the base sky layer and then built up a new ground layer on top. The trees on both sides needed extensive correction both in colour and perspective to fit the composition.
The final composition in a full-page ad layout for the Early and Late Bayer Luna Sensation advertising campaign.
