With the concepts for the campaign signed off by the client, the Art Director at The Fuel Agency needed to execute on the creative. The idea was to show an almond crop at both the early flowering stage and later in the season. Stephen was supplied with a selection of approved stock images for the crop fields and Almond trees at different seasonal cycles. He pieced them together, retouching them into a single composite image, creating a high-resolution file suitable for various formats. The outcome was an impactful image that visually demonstrated the versatility and benefits of Bayer's Luna Sensation product.
Art Direction: The Fuel Agency
Retouching: Stephen Franklin
When replacing the logo, Stephen took care to warp it where necessary along the ridges on the tin.
This animated image shows the build-up of the retouching from the original image to the final product.
Haymes Paint Interior Expressions Ceiling White original image.
Haymes Paint Interior Expressions Ceiling White retouched image.
By using the Interior Expressions tin as the base artwork, Franklin was able to maintain consistency across the entire range.
Haymes Paint Interior Expressions Low Sheen Acrylic original image.
Haymes Paint Interior Expressions Low Sheen Acrylic retouched image.
Stephen created a single reflection as part of the base image retouching.
Haymes Paint Expressions Low Sheen original image.
Haymes Paint Expressions Low Sheen retouched image.
Only the variant name panel was replaced on each of the product images.
Haymes Paint Prepcoat Ultra Seal original image.
Haymes Paint Prepcoat Ultra Seal retouched image.
Essential colour corrections were applied to the base tin layer.
