Ecotech Recycling had over fourteen years of operational experience in recycling technologies in Ireland. They needed a logo that reflected their knowledge and expertise, appealing to their core market of multinational companies and local authorities. Stephen approached the design by distinguishing the two parts of the name with the right choice of typeface. A rounder more organic serif font for 'Eco', and a clean modern San serif for 'Tech'. He then added a small leaf flourish above the Eco to further strengthen the environmental messaging. The result was an identity that made a clear statement about the recycling technologies Ecotech were bringing to the Irish market.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Complete lockup for the logo. A two-tone palette of green was chosen for the primary brand colours.
Stephen used a green panel to hold the contact details in the business card and give the logo its own visual space.
Franklin utilised a repeating fan of leaves on both the business card and letterhead, mirroring the leaf marks in the logo.

View more projects

Microsoft Exchange Brochure Image
Composite image created for the cover of a Microsoft Exchange brochure. Sourced from multiple image styles and combined to create a visually integrated piece of digital artwork.
Queensland Energy Revolution Report
A seventy-page report on Queensland energy. Franklin designed the complete report including all graphs, charts, and illustrations. The target format was a short run digitally printed document.
FOOD Club Night 1st Birthday Poster and Flyer
Street poster and flyer for FOOD club night 1st Birthday celebrations, Dublin, Ireland.
Merrilake Promotional Calendar Illustration
Stephen's contribution to the Merrilake agency’s promotional calendar. He was requested to respond to the brief "Merrilake Illustrators are not just bums on seats!" in the style of his favourite artist. Salvador Dali's "Sleep" was Franklin's inspiration.
Escape to Luz Illustration
Cover illustration for the Escape to Luz promotional brochure.
Microsoft Windows Server NT Image
Cover illustration created for a Microsoft Windows Server NT sales brochure for the Frontline agency, Sydney. 
Concept Visualisations for Landini Associates
Concept visualisations created for Landini Associates client projects. Each image was based on supplied architectural elevations, along with a creative brief for the materials to be used for the interior design.
Eventuality Website
Design and development of the Eventuality website, Dublin, Ireland.
Unilever Flora Packaging Artwork
Development of master illustrations, photography, and master elements for the Unilever Flora Heart design packaging artwork.
BigPond Cable Packaging Image
Worked with the Art Director at the Frontline agency to produce this secondary pack image, used as part of a Telstra Big Pond Cable Modem packaging. Involved matching and applying the colour halftone screen effect of the hand image to an image of the Microsoft mouse, combining both into a seamless composition.
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