Ecotech Recycling had over fourteen years of operational experience in recycling technologies in Ireland. They needed a logo that reflected their knowledge and expertise, appealing to their core market of multinational companies and local authorities. Stephen approached the design by distinguishing the two parts of the name with the right choice of typeface. A rounder more organic serif font for 'Eco', and a clean modern San serif for 'Tech'. He then added a small leaf flourish above the Eco to further strengthen the environmental messaging. The result was an identity that made a clear statement about the recycling technologies Ecotech were bringing to the Irish market.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Ecotech brand identity.
Complete lockup for the logo. A two-tone palette of green was chosen for the primary brand colours.
Ecotech business card.
Stephen used a green panel to hold the contact details in the business card and give the logo its own visual space.
Ecotech letterhead.
Franklin utilised a repeating fan of leaves on both the business card and letterhead, mirroring the leaf marks in the logo.

View more projects

Geezah Logo Design
Logo and stencil design for the Geezah Sound System, Dublin Ireland.
BigPond Cable Launch Hero Image
Worked with the Art Director at Frontline to produce a hero image, the centrepiece of the Telstra Big Pond launch campaign. Blended two stock photography images using various distortion effects to create the blurred image on the outside and manipulated colour values to maintain an overall consistency.
Merrilake Promotional Calendar Illustration
Stephen's contribution to the Merrilake agency’s promotional calendar. He was requested to respond to the brief "Merrilake Illustrators are not just bums on seats!" in the style of his favourite artist. Salvador Dali's "Sleep" was Franklin's inspiration.
Integrated Vision Marketing Collateral
Creative direction and design of various marketing collateral for Integrated Vision, a leading Australian videoconferencing solutions provider. Stephen, operating as Graphic Vision, partnered with the client to produce a range of items including, a Quarterly Newsletter, DL Brochure, and DL Promotions, managing all designs from concept through to prepress and final print.
Resource Connections Logo
Logo design for Resource Connections, an independent Australian energy consultant.
Microsoft Catalogue Cover Image
Cover image of the Microsoft Windows product catalogue produced for the Frontline agency, Sydney, Australia. This image is a composite of multiple stock photography images and a photographic shoot involving two models: one for positioning and one for face and hands.
Microsoft Communiqué Cover Image
Front cover image for the Microsoft Communiqué magazine featuring the new Microsoft Front Page application. Utilising Alias Sketch 3D software to set the lighting and texturing of the composition of the image, and Photoshop for the final shading and colour balance.
ABOL User Interface Icons
Created user interface icons for various use cases for the Australian Business Online (ABOL) website, commissioned by Hothouse Interactive, Sydney, Australia.
Freedom Unlimited Website
Design and development of the Freedom Unlimited website, Dublin, Ireland.
BigPond Cable Packaging Image
Worked with the Art Director at the Frontline agency to produce this secondary pack image, used as part of a Telstra Big Pond Cable Modem packaging. Involved matching and applying the colour halftone screen effect of the hand image to an image of the Microsoft mouse, combining both into a seamless composition.
Back to Top