The brief for the creative artwork on the John Bullers packaging was simple, maintain strong flavour appeal across the range while keeping the look consistent. Stephen achieved this by building a base structure for both the mechanical artwork of the packaging, as well as the retouching for the background and hero images for each variant. The variant colours were separated out into their own spot colours with black gradients or tints overprinted on top. For the hero image a single base pie image was used for the plate and crust with the filling later composited into shot. The outcome was a range of products that had a tight visual consistency but enough standout on shelf for consumer recognition.
Creative Direction: Mesh Design
Creative Artworking: Stephen Franklin