Landini Associates is a brand management company that combines both the brand design and interior design disciplines for its clientele. As a multidisciplinary studio they need to be able to effectively communicate the feel of a project early in the design process. This helps their clients visualise a proposed direction. As a freelance visualiser, Stephen was employed by Landini to help create these concept images. Starting with line work of the supplied CAD elevations, Franklin initially built up the textures and lighting, then added mock-ups of branded elements such as packaging, signage, and stock imagery of people to populate the rendered scene. Final prints were produced at a generous size and mounted on foamboard for client presentations. The result was compelling large format images that conveyed the design choices to the client and initiated valuable conversations with the project’s primary stakeholders.

Creative Direction: Landini Associates
Visualisation: Stephen Franklin
Visualisation of restaurant section. for a retail project
Render of a project’s kitchen area showing the textures, lighting, and proposed menu boards.
Render of store front retail project.
Additional render showing the store front section, highlighting the design development of the brand packaging.
Side elevation render of Volvo Gallery.
Visualisation of the proposed design for the Volvo Gallery, Sydney, Australia. With showroom, waiting area, boardroom, and storage facilities.
New Zealand Natural store front design.
Concept visualisation for a New Zealand Natural store showing the menu system and branded display cabinets.

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Kellogg's Froot Loops Back of Pack Illustration
A promotional back-of-pack illustration created for Kellogg's Froot Loops cereal packaging. Included the digital creation and preparation of the finished image for use in the packaging artwork.
Integrated Vision Marketing Collateral
Creative direction and design of various marketing collateral for Integrated Vision, a leading Australian videoconferencing solutions provider. Stephen, operating as Graphic Vision, partnered with the client to produce a range of items including, a Quarterly Newsletter, DL Brochure, and DL Promotions, managing all designs from concept through to prepress and final print.
Braams Brand and Marketing Collateral
Creative direction and production of Braams Property Services design collateral, and marketing materials from 1997 through to 2001.
BigPond Cable Launch Hero Image
Worked with the Art Director at Frontline to produce a hero image, the centrepiece of the Telstra Big Pond launch campaign. Blended two stock photography images using various distortion effects to create the blurred image on the outside and manipulated colour values to maintain an overall consistency.
Sqeez Juice Tetra Pak Packaging Finished Artwork
Finished artwork for the Sqeez range of juices in Tetra Pak packaging.
FOOD Club Night 1st Birthday Poster and Flyer
Street poster and flyer for FOOD club night 1st Birthday celebrations, Dublin, Ireland.
Angels of the Sea Video Cassette Cover
Design and layout of the Angels of the Sea video cassette cover for a documentary on the Whales of Hervey Bay.
BigPond Cable Packaging Image
Worked with the Art Director at the Frontline agency to produce this secondary pack image, used as part of a Telstra Big Pond Cable Modem packaging. Involved matching and applying the colour halftone screen effect of the hand image to an image of the Microsoft mouse, combining both into a seamless composition.
Escape to Luz Brand Identity
Identity design for Escape to Luz, a Dublin based holiday company which organises personalised trips to the Costa del la Luz in the Southwest of Spain.
Grandiosa Lørdagspizza Packaging Retouching
Retouching of the front of pack hero image for the Norwegian frozen pizza brand Grandiosa.
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