Lean Innovations was looking to reposition its meal replacement programs by re-purposing a current TrimFast brand design to TrimLife, creating a new tier. Ishimodo approached Stephen about executing on this update. He began by converting the existing logo lockup, matching the original TrimFast design as closely as possible, retaining essential brand recognition. He built out the rest of the range using existing design assets, modifying them for the varying pack sizes. The outcome was a familiar look that successfully brought this updated product range within the new program hierarchy.
Design Direction: Ishimodo Brand and Design Agency
Graphic Design: Stephen Franklin
Retouching: Stephen Franklin
Stephen created the front of pack hero images for the shakes, retouching multiple stock images into a single composition. He then shifted the colour of each shot to suit the relevant product variant.
TrimFast 1200 brand lockup.
TrimLife 1200 brand lockup.
Franklin matched the original TrimFast brand lockup as close as possible, including the thinning font weights of ‘Fast’ and ‘Life’.
TrimLife 1200 Double Chocolate Shake.
Double Chocolate Shake sachet.
The shake carton artwork was moved to a smaller dieline that required restructuring of the panel designs.
TrimLife 1200 Wild Berries Shake.
Wild Berries Shake sachet.
The shake hero image was built from white milk in a glass and a milk pour with swirl.
TrimLife 1200 Vanilla Shake.
Vanilla Shake sachet.
The colouring of the hero image was adjusted to match the flavour variant after the main image composition was complete.
TrimLife 1200 Cappuccino Shake.
Cappuccino Shake sachet.
Stephen selected a range of variant cameo images for the Ishimodo Agency to choose from.
TrimLife 1200 Banana Shake.
Banana Shake sachet.
The front of pack layout from the carton was reworked for use with the sachet artwork.
Stephen translated the look and feel of the shake packaging across to the wrap packaging of the Meal Replacement bar.
TrimLife 1200 Double Chocolate Meal Replacement bar shipper.
TrimLife 1200 Caramel Meal Replacement bar shipper.
The look and feel of the Meal Replacement bar shippers was created by using the elements of the Shake Packaging.
TrimLife 1200 Roast Chicken Soup.
TrimLife 1200 Roast Chicken Soup sachet.
Existing Soup packaging artwork needed to be translated to new dielines.
TrimLife 1200 Tomato Soup.
