Lean Innovations was looking to reposition its meal replacement programs by re-purposing a current TrimFast brand design to TrimLife, creating a new tier. Ishimodo approached Stephen about executing on this update. He began by converting the existing logo lockup, matching the original TrimFast design as closely as possible, retaining essential brand recognition. He built out the rest of the range using existing design assets, modifying them for the varying pack sizes. The outcome was a familiar look that successfully brought this updated product range within the new program hierarchy.
Design Direction: Ishimodo Brand and Design Agency
Graphic Design: Stephen Franklin
Retouching: Stephen Franklin