Working with the Ishimodo Brand and Design Agency, Stephen was tasked with refreshing the design for the Tony Ferguson product range. The brief was to create a design that merged the pharmaceutical cues of the existing Practitioner range, whilst also having an emotive consumer feel. Franklin expanded the centre aligned grid of the original packaging giving more space to the variant name and front of pack copy. He also replaced the stylised food cameos with actual product images that had movement and taste appeal. The outcome was a design with strong flavour cues and a clear messaging hierarchy that targeted a more consumer centric segment.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Photography: Adam Cleave
Retouching: Stephen Franklin
Printing: AMR Hewitts