Working with the Ishimodo Brand and Design Agency, Stephen was tasked with refreshing the design for the Tony Ferguson product range. The brief was to create a design that merged the pharmaceutical cues of the existing Practitioner range, whilst also having an emotive consumer feel. Franklin expanded the centre aligned grid of the original packaging giving more space to the variant name and front of pack copy. He also replaced the stylised food cameos with actual product images that had movement and taste appeal. The outcome was a design with strong flavour cues and a clear messaging hierarchy that targeted a more consumer centric segment.

Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Photography: Adam Cleave
Retouching: Stephen Franklin
Printing: AMR Hewitts
Based on Stephen’s initial designs and mock-ups, the Ishimodo Agency directed the photography for all the front of pack images using Melbourne photographer Adam Cleave.  
Stephen produced the product shots for the Tony Ferguson Ready to Drink shakes, combining multiple stock images into a single composition. This preliminary retouching work would set the tone of the subsequent product photography.  
This ‘wet’ soup range by Tony Ferguson came in ready to heat sachets.
The redesign of the original Practitioner Only meal replacement shakes was paired back to just the branding and variant name. Differentiating them further from the consumer-focused Impulse range. 
Franklin’s front of pack design grid could be adapted to a wide variety of packaging sizes and print processes as seen in the Side Dish range above and the Snack range below. Helping to maintain the consistency of the Tony Ferguson brand across the entire range.

View more projects

VLCD Packaging Design and Brand Identity
Packaging design and brand development of Tony Ferguson’s VLCD meal replacement shake range for the Ishimodo brand design agency.
TrimFast Brand and Packaging Design
Design, development and production of the TrimFast weight loss program brand and Meal Replacement Shake range, for the Ishimodo Brand design agency.
Tetley Packaging Artwork
Produced various Tetley Tea packaging artwork for Blenheim Design. Worked closely with both the creative director and senior designers to build and refine finished artwork across multiple SKU's.
Nissan Juke Colour Change and Automotive Retouching
Colour change of the white Nissan Juke and automotive retouching of variant specific trim for the Nissan After Sales marketing materials. These retouched images supported the release of this car model in the Australian market.
Slavutych Beer Artwork
Finished artwork for a Slavutych Beer bottle label based on design files created by LFH Brand Identity.
Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
Dayco Australia Packaging Design
Design, layout and artwork for Dayco Australia’s product packaging. The packs were localised for the Australian market, and adjusted to suit packaging cutting forms provided by a local print supplier.
TAFE NSW Snakes & Ladders TVC Illustration
Snakes and ladders illustration used as the central prop for a TAFE NSW television commercial. Final artwork was produced at a size of 3 x 3 metres and used on set. The largest snake was later animated and composited with live action to complete the ad.
Vivant Spirit Range
TrimLife Range Extension
Back to Top