Stephen Franklin was commissioned by the Ishimodo brand and design agency to develop the brand identity for LiteLiving, a 7 day detox program competing in the lemon detox FMCG space.
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This design takes its inspiration from both the the Blaxpoitation poster art of the 70's and the iconic image of Che Guevara from 1960. Using the image of legendary Australian bushranger Ned Kelly as a base for the design. I illustrated the shadow areas and took the design into illustrator to be reworked, exaggerating the beard slightly and added the the ear ring tunnel. The final piece was the Super Fly afro pick hence the name "Nedfro".
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