ProgressClaim.com, now known as PayApps.com, is a cloud-based service for the construction industry that enables contract parties to administer payment claims online. When ProgressClaim.com were seeking venture capital to take their software to the next level of development, they needed a physical brochure they could leave behind after presenting their investment pitch. Working around the idea of "Cutting out inefficiencies", Stephen developed a bold typographical design, emphasising the succinct headlines written by Copywriter and Art Director Rod Clausen. The outcome was a strongly branded design piece that communicated the revolution ProgressClaim.com represented to the construction industry, providing compelling reasons to invest.
Art Direction: Rod Clausen
Copywriting: Rod Clausen
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin