Stephen was approached by Oban Consulting to develop the brand identity for its new Oban Quality Hub service. The Hub facilitates a paperless consumer feedback system (compliments, comments, and complaints) via an on-screen form. Franklin's solution was to focus on a strong graphical treatment of the brand. He used a bold Q shape representing a dialogue speech bubble, with varying sizes of concentric dots as either the users, or the feedback rating itself. The result, when paired with the complimentary brand type, was a logo that accurately reflected the nature of the Oban Quality Hub service. Acting as the communications link between the organisation and the end consumer.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Web Design: Stephen Franklin
Oban Quality business cards printed with a blue background, white type, and reversed logo.
The Oban Quality business cards were die cut with rounded corners to match the circular shapes of the brandmark.
Standalone Oban Quality symbol for use with the Oban Quality Hub software.
Design cues - in the form of orange dots - were taken from the original Oban Consulting logo design, which Stephen would later refresh.
Horizontal lockup for the Oban Quality Hub identity
Horizontal lockup for the Oban Quality Hub identity
Reversed version of the Oban Quality Hub logo in a stacked format.
Reversed version of the Oban Quality Hub logo in a stacked format.
The Gibson font family with its open rounded counters and modern San serif look, was used for the primary and secondary typefaces.
Horizontal lockup for the Oban Quality logo.
Horizontal lockup for the Oban Quality logo.
Reversed version of the Oban Quality logo in a stacked format.
Reversed version of the Oban Quality logo in a stacked format.
As part of the project the Oban Quality logo was created to provide an overarching identity for the Oban Quality services.
Oban Quality Pull-up Banner.
Using the Oban Quality logo, Franklin produced a Pull-up Banner for use at trade fairs and events.
White business card with Oban Consulting logo and details.
After successfully creating the brand identity for both the Oban Quality Hub and Oban Quality logo, Stephen worked on the refresh of the Oban Consulting logo and website.
Oban Consulting logo refresh.
Oban Consulting homepage.
Oban Consulting homepage.
Oban Quality landing page.
Oban Quality landing page.
Stephen also designed and developed the Oban Consulting website through his digital arm of the studio, Generator Codes.

View more projects

Little Yellow Cloud Brand Identity
Brand identity design for the Little Yellow Cloud® kids clothing brand.
Bink Kids Brand Identity
Creative direction and design of the Bink Kids brand identity, including the wordmark design, brand stationery, and marketing materials for print and online media.
Vivant Creations Brand Management
Brand management for Vivant Creations, including the design and development of multiple Vivant product ranges from initial concepts through to final products, packaging, and marketing.
TAFE NSW Snakes & Ladders TVC Illustration
Snakes and ladders illustration used as the central prop for a TAFE NSW television commercial. Final artwork was produced at a size of 3 x 3 metres and used on set. The largest snake was later animated and composited with live action to complete the ad.
Tasti D-Lite Point-of-Sale Machine Animated Banners
Design and development of motion graphics for the Point-of-Sale machine animated banners used in Tasti D-Lite Australia's flagship store on Chapel Street, Melbourne.
iWhales Brand Identity
Creative direction and design of the iWhales brand identity for The Oceania Project. Included development of the brandmark and brand lockup used on all iWhales marketing materials and merchandise.
.A.K. Identity Design
Self-initiated identity design project for London based EDM Producer/Artist .A.K.
Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
Byron Vista Social Club Logo
Illustrative design for the Byron Vista Social Club logo.
TAFISA Brand Identity Refresh and Sub Brand Designs
Design refresh of the TAFISA (The Association For International Sport for All) brand identity and related sub-brands for the Muttromedia agency.
Back to Top