Stephen was approached by Oban Consulting to develop the brand identity for its new Oban Quality Hub service. The Hub facilitates a paperless consumer feedback system (compliments, comments, and complaints) via an on-screen form. Franklin's solution was to focus on a strong graphical treatment of the brand. He used a bold Q shape representing a dialogue speech bubble, with varying sizes of concentric dots as either the users, or the feedback rating itself. The result, when paired with the complimentary brand type, was a logo that accurately reflected the nature of the Oban Quality Hub service. Acting as the communications link between the organisation and the end consumer.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Web Design: Stephen Franklin
The Oban Quality business cards were die cut with rounded corners to match the circular shapes of the brandmark.
Design cues - in the form of orange dots - were taken from the original Oban Consulting logo design, which Stephen would later refresh.
Horizontal lockup for the Oban Quality Hub identity
Reversed version of the Oban Quality Hub logo in a stacked format.
The Gibson font family with its open rounded counters and modern San serif look, was used for the primary and secondary typefaces.
Horizontal lockup for the Oban Quality logo.
Reversed version of the Oban Quality logo in a stacked format.
As part of the project the Oban Quality logo was created to provide an overarching identity for the Oban Quality services.
Using the Oban Quality logo, Franklin produced a Pull-up Banner for use at trade fairs and events.
After successfully creating the brand identity for both the Oban Quality Hub and Oban Quality logo, Stephen worked on the refresh of the Oban Consulting logo and website.
Oban Consulting homepage.
Oban Quality landing page.
Stephen also designed and developed the Oban Consulting website through his digital arm of the studio, Generator Codes.
