Stephen was approached by Oban Consulting to develop the brand identity for its new Oban Quality Hub service. The Hub facilitates a paperless consumer feedback system (compliments, comments, and complaints) via an on-screen form. Franklin's solution was to focus on a strong graphical treatment of the brand. He used a bold Q shape representing a dialogue speech bubble, with varying sizes of concentric dots as either the users, or the feedback rating itself. The result, when paired with the complimentary brand type, was a logo that accurately reflected the nature of the Oban Quality Hub service. Acting as the communications link between the organisation and the end consumer.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Web Design: Stephen Franklin