Tasti D-Lite Point-of-Sale Machine Animated Banners

Design and development of motion graphics for the Point-of-Sale machine animated banners used in Tasti D-Lite Australia's flagship store on Chapel Street, Melbourne.

Client: Tasti D-Lite
Categories: Branding, Graphic Design, Motion Graphics
Tasti D-Lite Australia wanted to present 10 Facts about their products and company as part of a brand awareness campaign, using the customer-facing screens of their Point-of-Sale machines. The brief was to present the information as animated banners, keeping the look fresh and modern, whilst staying on brand. Stephen carefully reviewed the supplied Tasti D-Lite brand guidelines, working up basic storyboards for client approval based on the accompanying brand assets. He kept the typography clean and the animations quick and punchy. The result was a set of banners that could be quickly glanced at during the point of purchase and felt entirely at home within the brand aesthetics of the Chapel Street flagship store.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Motion Graphics: Stephen Franklin 
The design of the motion graphics for the Tasti D-Lite Point-of-Sale machines needed to sit within the brand aesthetics of each retail store.
10 Tasti Facts were developed in two formats, one full screen view for an idle POS (Point-of-Sale) terminal and another secondary banner displayed during customer orders.
Stephen worked closely with hardware supplier Pos+itive Outcomes to ensure smooth playback of the final SWF files from the Tasti D-Lite POS remote server.

View more projects

World Vision 2017 Annual Report Design
Editorial design, and layout of the World Vision 2017 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency. This sixteen-page document was prepared for release in both print and digital formats.
Vivant Creations Brand Management
Brand management for Vivant Creations, including the design and development of multiple Vivant product ranges from initial concepts through to final products, packaging, and marketing.
TAFISA Triple AC Program Guidebook
Creative direction, design, and layout of the TAFISA (The Association For International Sport for All) guidebook for their Triple AC program for the Muttromedia Agency.
Tony Ferguson Brand Guidelines
Creative direction and design of the Tony Ferguson Brand Guidelines for the Ishimodo Brand and Design Agency. This forty-page digital document included the design, layout, and delivery of the PDF.
World Vision The Killer Gap Report & Infographic
Editorial design and layout of the World Vision - Child Health Now publication "The Killer Gap". Also included the design and illustration of a supporting infographic that would be available for download from the World Vision website.
Tony Ferguson Recipe Book Editorial Design
Creative direction and Editorial Design of the Tony Ferguson - Everyday Favourites recipe book for the Ishimodo Brand and Design Agency. Included design, layout, and prepress production of this sixty-four-page booklet.
iWhales Brand Identity
Creative direction and design of the iWhales brand identity for The Oceania Project. Included development of the brandmark and brand lockup used on all iWhales marketing materials and merchandise.
Carmichaels Logo
Logo design for Fresh New Media's client, Carmichaels. The project included initial creative direction and the development of the brand for print and television.
Bink Kids Brand Identity
Creative direction and design of the Bink Kids brand identity, including the wordmark design, brand stationery, and marketing materials for print and online media.
TAFISA Brand Identity Refresh and Sub Brand Designs
Design refresh of the TAFISA (The Association For International Sport for All) brand identity and related sub-brands for the Muttromedia agency.
↑Back to Top