Tasti D-Lite Australia wanted to present 10 Facts about their products and company as part of a brand awareness campaign, using the customer-facing screens of their Point-of-Sale machines. The brief was to present the information as animated banners, keeping the look fresh and modern, whilst staying on brand. Stephen carefully reviewed the supplied Tasti D-Lite brand guidelines, working up basic storyboards for client approval based on the accompanying brand assets. He kept the typography clean and the animations quick and punchy. The result was a set of banners that could be quickly glanced at during the point of purchase and felt entirely at home within the brand aesthetics of the Chapel Street flagship store.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Motion Graphics: Stephen Franklin
The design of the motion graphics for the Tasti D-Lite Point-of-Sale machines needed to sit within the brand aesthetics of each retail store.
10 Tasti Facts were developed in two formats, one full screen view for an idle POS (Point-of-Sale) terminal and another secondary banner displayed during customer orders.
Stephen worked closely with hardware supplier Pos+itive Outcomes to ensure smooth playback of the final SWF files from the Tasti D-Lite POS remote server.
