Bink Kids began as a joint venture project that Franklin became involved in, importing a range of designer kids clothing sourced from various European suppliers. A brand identity was needed for the online shop that would eventually retail these products to the local Australian market. Stephen began by selecting Drop Medium, a font designed by Hubert Jocham Type, as the primary typeface for the word Bink. After subtly modifying the type, he established a range of rich primary colours used throughout the identity and associated design collateral. The outcome was a bold and bubbly brand that mirrored the colourful kids clothing it represented.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
To give the lettering some extra depth Franklin initially added 3D modelling to the Bink letters, which was later reduce to a single colour edge shading for better reproduction in print and online.
Bink Kids logo single colour black and white version.
Bink Kids logo reversed white from black background.
Single colour Bink Kids logo in blue primary colour.
Bink Kids logo with web address reversed white on shaded blue background.
Stephen hand kerned the character spacing and then angled the word Bink slightly to allow for the 'kids' tag underneath. The web address was added later for use in print and online marketing materials.
Franklin created a colour palette of rich primary colours which were interchangeable behind the white Bink Kids logo.
Stephen designed mailer packaging for customer orders that opened out flat, providing a unique unboxing experience.
Postcard with winter range product images.
Postcard with spring range product images.
Franklin created a postcard that could be included with each order as marketing for seasonal product releases.
The brand identity was used extensively throughout the website created by SF Generator, Franklins separate web design and development business.
Bink Kids email newsletter template.
Bink Kids personalised email newsletter template.
Stephen translated the design language used in the print materials over to the online marketing as seen here in the subscriber and promotional email newsletters.
Franklin created a standalone social media profile image using the Bink Kids logo for use on the Facebook business page.
