ECDC is a diagnostic clinic specifically for patients with focal onset dementias, and for those with cognitive syndromes that pose diagnostic difficulties. Stephen worked closely with senior staff to develop the brief and uncover the core tenets of the organisation. From this discovery process Franklin was able to create a unique brandmark and identity that conveyed a message of support, during what can be a distressing time for the carers of those with cognitive disorders.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Printing: Landmark Printing
A primary palette of green and violet helps to soften the visual identity, conveying a sense of calm and caring, as does the dancing shape of the neuron symbol.
ECDC standard brandmark design in the primary green colour.
ECDC reversed brandmark design on violet coloured background.
The logo symbol design was based on the structure of a typical neuron. Dendrite arms extend out from the central Nucleus, with the long leg of the Axon dipping down in the centre. With the reverse version of the logo, the Nucleus was given a point of focus with a primary green.
Stacked version of the logo with dancing neuron leg dipping down between the clinic’s initials.
Reversed logo version in a horizontal format. The neuron symbol is tightly integrated with the type providing a natural division between the initials and the name.
Stephen produced the ECDC corporate stationery, shown here with the standard and reversed versions of the brand identity.
The logo design, primary colours and supporting fonts at work on the ECDC website. Myriad Pro was chosen as a secondary font for its legibility and extensive range of weights and styles.
