Glycon Brand Identity Design

Design, development and creative direction for the Glycon brand identity.

Client: Glycon
Categories: Creative Direction, Branding, Graphic Design
Glycon helped meet the research needs of the science and biotech sectors in Australia with their range of oligonucleotide products. Their brand name, Glycon, came from the snake god Asclepius, the god of healing and medicine. Working with this concept Stephen developed a stylised snake symbol and combined this with a rich palette of greens and Friz Quadrata as the primary typeface for the brand name. The outcome was a distinctive design that connected Glycon’s brand identity and modern medical technologies with its ancient mythological roots in the art of healing.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Printing: Landmark Printing
Glycon business cards showing the standard and reversed versions of the brand identity.
Stephen’s inspiration for the brandmark design came from the paper folds of origami creations.
Glycon horizontal logo on white background.
Glycon horizontal logo on white background.
Glycon stacked logo reversed from solid primary green background.
Glycon stacked logo reversed from solid primary green background.
The gradients of the symbol in the reversed version needed further development. This was to create the right feel to the lighting when seen on a solid background.
Glycon website homepage design.
The brand palette was used extensively throughout the UI of the Glycon website, also designed and developed by Stephen Franklin.

View more projects

Little Yellow Cloud Brand Identity
Brand identity design for the Little Yellow Cloud® kids clothing brand.
Tasti D-Lite Point-of-Sale Machine Animated Banners
Design and development of motion graphics for the Point-of-Sale machine animated banners used in Tasti D-Lite Australia's flagship store on Chapel Street, Melbourne.
Tony Ferguson Recipe Book Editorial Design
Creative direction and Editorial Design of the Tony Ferguson - Everyday Favourites recipe book for the Ishimodo Brand and Design Agency. Included design, layout, and prepress production of this sixty-four-page booklet.
Tony Ferguson Point of Sale Brand Collateral
Creative direction of Tony Ferguson's point of sale brand collateral for the Ishimodo Brand and Design Agency. Included the design and layout of in-store Posters, End-shelf Header Cards, Shelf Wobblers, and Ceiling Disks.
ARC Victoria Brand Identity
Brand identity design for the Association of Rangers and Conservationists Victoria. This included a refresh of ARC Victoria's logo design and supporting brand collateral such as badges, patches, local event posters, pull-up banners, and social media graphics.
Black Rice Brand Identity
Creative direction and design development of the Black Rice Interiors brand identity for use with in-store signage, business stationery, van livery and website.
World Vision 2015 Annual Report Design
Creative direction, editorial design, and layout of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency.
Carmichaels Logo
Logo design for Fresh New Media's client, Carmichaels. The project included initial creative direction and the development of the brand for print and television.
World Vision 2016 Annual Report Design
Editorial design, and layout of the World Vision 2016 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency. This thirty-two-page document was prepared for release in both print and digital formats.
Oban Quality Brand Identity, Stationery & Website
Oban Quality brand identity, stationery and collateral including a refresh of the existing Oban Consulting logo. Also included is the design and development of the Oban Consulting website with an Oban Quality landing page.
↑Back to Top