TAFISA brings health and social interaction to communities around the globe by promoting sport for all and physical activity. Muttromedia briefed Stephen to modernise and simplify the TAFISA brand and the logos for the organisation’s various programs and events. The leading TAFISA brand was tackled first, which set the tone for the entire identity and subsequent sub-brand logos. The overall colour palette was strengthened, and subtle shadows were added to the brandmark to create a sense of dimension. The result was a reinvigorated look that captured the spirit of TAFISA's mission: "For a Better World Through Sport for All".
Design Management: Muttromedia
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin