After successfully executing the design of the World Vision Killer Gap report, the Ishimodo Agency came back to Stephen with a new brief from their client. The aim was to create an impactful layout that visualised the information-dense 2015 Annual Health Report in a bright, modern, and legible way. With this open visual brief Franklin focused on the bold use of photography and colour, with a clean typographic style for the layout. Although the design was different and fresh, it sat within the brand language established in the Child Health Now guidelines. And provided a compelling yet hopeful report to engage partners and challenge the status quo in the critical health and nutrition sectors.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
![Front cover of the World Vision 2015 Annual Report with smiling mother and child full bleed image.](https://cdn.myportfolio.com/30540a041e3b3bfb94b5d422aa258a0c/dac2c8b4-5b96-4885-8f47-0fc8dbbf7533_rw_1920.jpg?h=e46c9fced2820b346aa27ac2be3cbd12)
The front cover design set the tone for the rest of this long form document, using large images focused on the subject with minimalist typography.
![Hand turning a page from the introduction to the first section start.](https://cdn.myportfolio.com/30540a041e3b3bfb94b5d422aa258a0c/dd880ebf-2d94-4446-86d0-a8013e6be378_rw_1920.jpg?h=c43751bc515c66fb135bbc56076402a4)
Section headings and subheadings were set in a light font weight but kept in all caps for visual strength.
![Page spread showing large colourful infographic on the left and two column layout on the right.](https://cdn.myportfolio.com/30540a041e3b3bfb94b5d422aa258a0c/04e0b857-9618-4686-a3b3-4a4430efada6_rw_1920.jpg?h=2871f335deb58c956d1c047a221021b6)
Infographics used large clear figures, easy for the reader to see at a glance.
![Initiatives section spread with laughing boy on left and intro copy on a green background to the right.](https://cdn.myportfolio.com/30540a041e3b3bfb94b5d422aa258a0c/c3f4ac2e-c767-4015-a484-3a2aa5581761_rw_1920.jpg?h=8fa60e467d6bd5839cfd1a724abe6ad8)
Section page spreads made use of bold full-page photography and colour for visual impact.
![Two-page Closing Thoughts spread with large infographic across two thirds of the layout.](https://cdn.myportfolio.com/30540a041e3b3bfb94b5d422aa258a0c/c10aaeb7-3caa-43ae-a72a-577d41194b4a_rw_1920.jpg?h=caf02c27db33fdd5fc8e5e31a6c8d924)
The closing infographic shows key data points for World Vision led support programs. They all wrap around their primary focus of child health.
![The contents page with its colour key and corresponding section spreads.](https://cdn.myportfolio.com/30540a041e3b3bfb94b5d422aa258a0c/0def4b89-b2ea-4fae-b415-946207266411_rw_1920.jpg?h=2797af8f071cc22b1de88ea292b2729c)
Each image was chosen to support the following section content while complementing the brand colour palette.