With a fairly open visual brief from the Ishimodo agency, SF Design Studio focused on the bold use of photography and colour, with a clean typographic style for the layout. Although the design was different and fresh, it still sat within the brand language already established for World Vision.
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This design takes its inspiration from both the the Blaxpoitation poster art of the 70's and the iconic image of Che Guevara from 1960. Using the image of legendary Australian bushranger Ned Kelly as a base for the design. I illustrated the shadow areas and took the design into illustrator to be reworked, exaggerating the beard slightly and added the the ear ring tunnel. The final piece was the Super Fly afro pick hence the name "Nedfro".