With a fairly open visual brief from the Ishimodo agency, SF Design Studio focused on the bold use of photography and colour, with a clean typographic style for the layout. Although the design was different and fresh, it still sat within the brand language already established for World Vision.
The front cover design set the tone for the rest of this long form document, using large images focused on the subject with minimalist typography.
Section headings and subheadings were set in a light font weight but kept in all caps for visual strength.
Infographics displayed large clear figures easy for the reader to see at a glance.
Section page spreads made use of bold full page photography and colour for visual impact.
The closing infographic for the document showing the programs of support wrapping around their primary focus.
The contents page with its colour key and corresponding section spreads. Each image was chosen to support the following section content while complementing the brand colour palette.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved. sfdesign.studio

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