World Vision 2015 Annual Report Design

Creative direction, editorial design, and layout of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency.

Client: World Vision
Categories: Creative Direction, Graphic Design, Editorial Design
After successfully executing the design of the World Vision Killer Gap report, the Ishimodo Agency came back to Stephen with a new brief from their client. The aim was to create an impactful layout that visualised the information-dense 2015 Annual Health Report in a bright, modern, and legible way. With this open visual brief Franklin focused on the bold use of photography and colour, with a clean typographic style for the layout. Although the design was different and fresh, it sat within the brand language established in the Child Health Now guidelines. And provided a compelling yet hopeful report to engage partners and challenge the status quo in the critical health and nutrition sectors.

Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Front cover of the World Vision 2015 Annual Report with smiling mother and child full bleed image.
The front cover design set the tone for the rest of this long form document, using large images focused on the subject with minimalist typography.
Hand turning a page from the introduction to the first section start.
Section headings and subheadings were set in a light font weight but kept in all caps for visual strength. 
Page spread showing large colourful infographic on the left and two column layout on the right.
Infographics used large clear figures, easy for the reader to see at a glance.
Initiatives section spread with laughing boy on left and intro copy on a green background to the right.
Section page spreads made use of bold full-page photography and colour for visual impact.
Two-page Closing Thoughts spread with large infographic across two thirds of the layout.
The closing infographic shows key data points for World Vision led support programs. They all wrap around their primary focus of child health.
The contents page with its colour key and corresponding section spreads.
Each image was chosen to support the following section content while complementing the brand colour palette.

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