With a fairly open visual brief from the Ishimodo agency, SF Design Studio focused on the bold use of photography and colour, with a clean typographic style for the layout. Although the design was different and fresh, it still sat within the brand language already established for World Vision.
The front cover design set the tone for the rest of this long form document, using large images focused on the subject with minimalist typography.
Section headings and subheadings were set in a light font weight but kept in all caps for visual strength.
Infographics displayed large clear figures easy for the reader to see at a glance.
Section page spreads made use of bold full page photography and colour for visual impact.
The closing infographic for the document showing the programs of support wrapping around their primary focus.
The contents page with its colour key and corresponding section spreads. Each image was chosen to support the following section content while complementing the brand colour palette.
© SF Design Studio, Stephen Franklin. Craft success. All Rights Reserved. sfdesign.studio

You may also like

Ned Kelly Original Hipster
A personal project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
Nissan Duke Automotive Retouching
Retouching of the Nissan Duke product photography, for use in Nissan After Sales marketing materials.
Jewellery Stand Industrial Design
Creative development and industrial design of a jewellery display stand. Used at wholesale trade shows by Vivant Creations for their range of bracelets and other jewellery products.
Ishimodo Website Development and Content Management
Web development of the Ishimodo brand agency website, portfolio and email template, using the Adobe Business Catalyst CMS (Content Management System).
VLCD Packaging Design and Brand Identity
Packaging design and brand development of Tony Ferguson’s VLCD meal replacement shake range for the Ishimodo brand design agency.
Whirlpool Stella Washer Dryer Retouching
Retouching of the Whirlpool Stella range of washers and dryers for the Ishimodo Brand Design agency.
Songlines CD Cover, Booklet & Illustration
Creative direction, design and development of the Songlines - Songs of the East Australian Humpback Whales CD cover.
TrimFast Brand and Packaging Design
Design, development and production of the TrimFast weight loss program brand and Meal Replacement Shake range, for the Ishimodo Brand design agency.
World Vision ‘The Killer Gap’ Infographic
Concept and design of ‘The Killer Gap’ illustration, for the Ishimodo brand design agency’s client, World Vision.
Glycon Website Design & eDM
Web design and development of the Glycon website and email template. Adobe Business Catalyst was used as the platform to manage client relationships and provide links to key products sold here in Australia.