Tony Ferguson needed a range of point-of-sale materials to support the marketing of their weight-loss products in-store. The Ishimodo Brand and Design Agency engaged Stephen's help with producing this collateral. Franklin had previously established the look and feel of Tony Ferguson's packaging and brand assets. These brand guidelines enabled him to work efficiently, designing and producing layouts for multiple formats whilst meeting the tight turnarounds needed. The result was a consistent look and feel for the individual product promotions that were on-brand and easily recognisable in-store.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin