When The Oceania Project began conducting Whale research expeditions in 1989, they needed a logo that captured the essence of their mission, the care and conservation of Cetacea through original research, dissemination of information, education, and networking. To achieve this Stephen focused on presenting the predominant view of Earth, the Pacific Ocean. Drawing attention to this view raises awareness of the ocean’s critical role in the Earth’s ecosystem. The Nautilus, unchanged for more than five hundred million years, was added as a symbol of the ocean’s ancient nature, while also giving it a voice through the shell’s resonance. This logo has since continued to effectively communicate the main objective of the organisation: 'To promote community awareness and co-operation to instigate and maintain the process of rehabilitation, preservation and conservation of Cetacea and the Oceans'.
Oceania was called out as the primary part of the brand name, providing a single focus whilst tying it to the symbol above.

View more projects

Self Initiated Project - Ned Kelly Original Hipster
A personal design project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
World Vision 2015 Annual Report Design
Design, layout and production of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo brand design agency.
Vivant Creations Brand Management
TAFISA Brand Identity Refresh and Sub Brand Designs
Design refresh of the TAFISA (The Association For International Sport for All) brand identity for the MuttroMedia agency.
Unilever Flora Packaging Artwork
Development of master illustrations, photography and master elements for the Unilever Flora Heart design packaging artwork.
Glycon Brand Identity Design
Design, development and creative direction for the Glycon brand identity.
Energy Revolution Report
70 Page report on Queensland energy. Designed the look and feel of the report including all graphs, charts and illustrations. This was a short run digitally printed document.
TAFISA Guidebook
Green Isle Potato Bake Artwork
Finished artwork for Green Isle Potato Bake flexo packaging. The challenge was to combine spot colours with overlying graduations to produce smooth shading effects, without the use of Photoshop. To achieve this transparency was used within Illustrator to blend both visual effects and product shots with underlying background elements.
World Vision The Killer Gap
Concept and design of ‘The Killer Gap’ illustration, for the Ishimodo brand design agency’s client, World Vision.
Back to Top