Grandiosa Lørdagspizza Packaging Retouching

Retouching of the front of pack hero image for the Norwegian frozen pizza brand Grandiosa.

Client: Stabburet
Categories: Retouching, Packaging
Grandiosa, produced by Stabburet, is the most popular brand of frozen pizza in Norway. While freelancing at LFH Brand Packaging in London, Stephen was asked to retouch the hero image for the Grandiosa Lørdagspizza packaging (Lørdagspizza translates to - Saturday Pizza). Starting with separate images of the product photography, Stephen composited two of the pizza slices, along with a cameo image of sour cream and chives in a bowl. He was also given creative direction to expand the coverage of sour cream on the top slice of pizza. The final composition created a warming feel, with loads of flavour appeal. More than suitable for a bit of Saturday night comfort food.

Creative Direction: LFH Brand Packaging
Retouching: Stephen Franklin 
Tight crop of the hero image showing the detailed retouching.
Stephen worked with high-quality photography, bringing together all the elements in a tight composition.
Final front of pack design with retouched hero image.
Final front of pack design with retouched hero image.
Flat mechanical showing additional back of pack retouching.
Flat mechanical showing additional back of pack retouching.
Franklin had to allow space for positioning of the packaging typography and graphical elements.

View more projects

AGL Brochure Illustrations
Children's alphabet blocks illustrations created for an AGL bill payment brochure.
Angels of the Sea Video Cassette Cover
Design and layout of the Angels of the Sea video cassette cover for a documentary on the Whales of Hervey Bay.
Green Isle Potato Bake Packaging Artwork
Creative artworking on the Green Isle Potato Bake flexographic packaging finished artwork.
Freedom Unlimited Website
Design and development of the Freedom Unlimited website, Dublin, Ireland.
Microsoft Communiqué Cover Image
Front cover image for the Microsoft Communiqué magazine featuring the new Microsoft Front Page application. Utilising Alias Sketch 3D software to set the lighting and texturing of the composition of the image, and Photoshop for the final shading and colour balance.
HCi Identity Design
Corporate identity and stationery design for HCi, a Knowledge and Process Management company based in Sydney, Australia.
Escape to Luz Illustration
Cover illustration for the Escape to Luz promotional brochure.
Integrated Vision Marketing Collateral
Creative direction and design of various marketing collateral for Integrated Vision, a leading Australian videoconferencing solutions provider. Stephen, operating as Graphic Vision, partnered with the client to produce a range of items including, a Quarterly Newsletter, DL Brochure, and DL Promotions, managing all designs from concept through to prepress and final print.
John Bullers Pies Packaging Artwork
Creative artworking for the John Bullers Family Pies. A new product range from Green Isle Foods.
BigPond Cable Packaging Image
Worked with the Art Director at the Frontline agency to produce this secondary pack image, used as part of a Telstra Big Pond Cable Modem packaging. Involved matching and applying the colour halftone screen effect of the hand image to an image of the Microsoft mouse, combining both into a seamless composition.
↑Back to Top