Grandiosa Lørdagspizza Packaging Retouching

Retouching of the front of pack hero image for the Norwegian frozen pizza brand Grandiosa.

Client: Stabburet
Categories: Retouching, Packaging
Grandiosa, produced by Stabburet, is the most popular brand of frozen pizza in Norway. While freelancing at LFH Brand Packaging in London, Stephen was asked to retouch the hero image for the Grandiosa Lørdagspizza packaging (Lørdagspizza translates to - Saturday Pizza). Starting with separate images of the product photography, Stephen composited two of the pizza slices, along with a cameo image of sour cream and chives in a bowl. He was also given creative direction to expand the coverage of sour cream on the top slice of pizza. The final composition created a warming feel, with loads of flavour appeal. More than suitable for a bit of Saturday night comfort food.

Creative Direction: LFH Brand Packaging
Retouching: Stephen Franklin 
Tight crop of the hero image showing the detailed retouching.
Stephen worked with high-quality photography, bringing together all the elements in a tight composition.
Final front of pack design with retouched hero image.
Final front of pack design with retouched hero image.
Flat mechanical showing additional back of pack retouching.
Flat mechanical showing additional back of pack retouching.
Franklin had to allow space for positioning of the packaging typography and graphical elements.

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