Integrated Vision Marketing Collateral

Creative direction and design of various marketing collateral for Integrated Vision, a leading Australian videoconferencing solutions provider. Stephen, operating as Graphic Vision, partnered with the client to produce a range of items including, a Quarterly Newsletter, DL Brochure, and DL Promotions, managing all designs from concept through to prepress and final print.

Client: Integrated Vision
Categories: Creative Direction, Graphic Design, Illustration
In the mid 90's Integrated Vision was at the forefront of Videoconferencing technologies. They provided high-end boardroom teleconferencing installations using Telstra's then state of the art ISDN network. Integrated Vision approached Stephen to help the in-house marketing team produce a range of marketing and print materials. Building on the existing brand assets Stephen created a series of consistent designs with a fresh modern look. He used Gil Sans as the primary font and created all the digital art to support the marketing copy. The outcome was a set of designs that reflected Integrated Vision’s professional nature, helping them expand their ever-growing list of corporate clients.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Illustration: Stephen Franklin
Copywriting: Integrated Vision
Front cover of issue one and two of the InVision newsletter.
InVision - the Quarterly Newsletter of Integrated Vision.
InVision newsletter roll fold opened to show internal three pages.
Internal layout of the InVision Newsletter Issue No. 2.
Folded DL brochure showing tag line and circular graphic with a clock, plane, briefcase, and businesswoman swirling around.
Cover for the DL Brochure. Adobe Dimensions was used to create the briefcase and Clock graphic. The final image was comped together in Photoshop.
DL brochure internal layout showing graphics of hands shaking virtually through monitor and site locations map.
Internal layout for the DL Brochure. The world graphic was created in Illustrator and textured in Photoshop.
DL invite cover showing world graphic and arching connection lines between video conferencing sites.
DL Invite with internal promotional piece. Movie reel graphic created with Adobe Dimensions and artwork completed in Illustrator and Photoshop.
Opened DL flyer showing invite details and world graphic.

The internal spread for the DL invite repeated a toned-down version of the graphic form cover.

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