Braams Property Services was of "a new generation". One where they had transitioned from a property developer and builder to a full-service property agent. They provided a suite of services from planning through to sales and marketing, property management and even trade services for building and renovation. Working with the existing Braams identity, Franklin led the creative direction and production of all their design work, creating a unique look that captured the spirit of this fresh style of hybrid real-estate agency. This included marketing images, office signage, street signage for new properties, print advertisements for the major Sydney newsprint publications, and the Braams website. Stephen’s consistent design style helped Braams Property Services breathe new life into Sydney's stale and tired real-estate service landscape.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Web Design: Stephen Franklin
Content and Copywriting: Braams Property Services
Hero image for Braams Property Services, “a new generation”.
Braams office signage.
3D Images of properties still under construction. Adobe Dimensions was used to create wire frame models from architectural plans. Basic models of household furniture were then put in place to indicate individual living spaces. The final image was rendered off as an Illustrator file for use in marketing materials.
New property window signage.
Established property window signage.
Window For Sale signage. The brand orange and green were used for properties built by Braams and designed by McGrane their partner architects. Blue tones signified established properties being managed by Braams sales and marketing.
Additional marketing images based on the primary hero image.
Mini sales brochure with tear off business cards.
Off the plan brochure utilising the 3D styled illustrations developed for the window signage.
Adobe PageMaker's scripting functions were utilised to automatically format the initial layout of brochures and posters.
Additional property signage and billboard marketing.
Newsprint advertisements showing the layout grid system Franklin developed for the varying sizes, formats, and ad content.
Quarter page full colour brand ad.
Half page property ad.
Half page and full-page ad with alternate four column layout.
Full-page colour ad with four column grid.
Designs provided to the site developer for the Braams Property Services website.
Off the plan properties web page design.
Off the plan properties subpage design.
Off the plan properties detail page design.
