When Janya and Adam wanted to bring the authentic taste of Thai food to Ireland, they needed a brand identity that lived up to the high bar they were setting for themselves. Kin Khao means to "Eat Rice", or colloquially in Thailand, "Let's eat!". Franklin used this directness as the basis for the creative brief, developing a stylised bowl of steaming rice for the brandmark, and complementing this with a highly compressed, mono spaced font, giving the brand name a modern look. Stephen also used visual cues from Buddhist monks, pulling the primary palette of the brand from the colours of their robes. The resulting brand design was a marriage of the traditional and the modern, bringing the rich cultural heritage of Thai cuisine to the forefront in contemporary Irish dining.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Business cards were printed in two spot colours to keep the vibrancy of the red and orange.
Kin Khao reversed logo on primary colour.
Kin Khao colour logo on white.
Kin Khao reversed logo.
Multiple versions of the logo were developed for differing use cases.
Kin Khao restaurant sign artwork.
Kin Khao street signage mock-up.
As part of developing the street signage, Stephen created a visualisation of the sign placement and preview of the chosen paint colour for the restaurant exterior.
Kin Khao opening invite.
Kin Khao takeaway menu.
Invite and takeaway menu showing the logo in varying print formats and colour usage.
The dining menu featured a parallel design layout with traditional Thai meals on the left, “The Thai Way”, and modern takes on these dishes to the right, “The Kin Khao Way”.
