When Vivant Creations had an idea for developing a kid’s clothing range, Little Yellow Cloud, they approached their long-term design partner Stephen Franklin to help develop the creative for the project. Franklin quickly got to work sketching up potential cloud shape ideas, searching for the right amount of bubbly energy that would capture a child's imagination. Working closely with the client Stephen was able to craft a loveable cloud shape and character used as a pattern for all the apparel, tags, and accessories. And the design became the centre piece of the first product range.
Design Direction: Vivant Creations
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Illustration: Stephen Franklin