When Vivant Creations had an idea for developing a kid’s clothing range, Little Yellow Cloud, they approached their long-term design partner Stephen Franklin to help develop the creative for the project. Franklin quickly got to work sketching up potential cloud shape ideas, searching for the right amount of bubbly energy that would capture a child's imagination. Working closely with the client Stephen was able to craft a loveable cloud shape and character used as a pattern for all the apparel, tags, and accessories. And the design became the centre piece of the first product range.
Design Direction: Vivant Creations
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Illustration: Stephen Franklin
The first range of kids clothing from Little Yellow Cloud featured the cloud shape and character developed by Franklin.
Stephen produced three elements to the registered brandmark including a smiley face, brand type, and cloud shape only version.
Little Yellow Cloud brand type registered trademark.
Little Yellow Cloud shape only trademark.
Initial sketches from Stephen show the process involved in arriving at the desired feel of the cloud shape.
After creating the finished master logo set, Franklin moved onto creating the textile pattern.
Little Yellow Cloud Long Sleeved T with patterned arms.
Little Yellow Cloud Long Sleeved T with cloud brand pattern.
Suzanne Phillips at Vivant Creations then used the pattern with the new kids clothing range she was developing.
A range of product swing tags were developed for each garment including a Size Tag and an Eco Credentials Tag.
Garment tags were required with mock-ups of tag placement being created before moving into production. The hat Cloud tag can be seen below.
A range of sock designs were developed but not released as part of the initial range.
Instilling a sense of calm awareness in kids is part of the brand’s ethos. As part of this drive a mat design was developed for use in children’s yoga practice. The image above shows an alternative cloud character that was used in an alternating pattern on the yoga mat.
Daily yoga practice on the Little Yellow Cloud mat.
