The Association of Rangers and Conservationists Victoria is the peak state organisation representing Rangers and Conservationists in their professional development. It has a 50-year history with most existing members deriving from Parks Victoria. The organisation had to a degree become insular and there was a need to make ARC Victoria more relevant, with a wider appeal at a grass roots level. They approached Stephen to undertake a refresh of their brand identity with the goal of attracting new members by creating talking points with a new logo design and supporting brand collateral. Franklin developed a modern design with an approachable feel. He used a stylised Echidna embracing silhouettes of people, evoking a sense of support and community. The outcome was a simple and friendly identity the reflected the core messaging of the organisation - Represent, Connect, Develop, Support.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Creative Retouching: Stephen Franklin
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