The Association of Rangers and Conservationists Victoria is the peak state organisation representing Rangers and Conservationists in their professional development. It has a 50-year history with most existing members deriving from Parks Victoria. The organisation had to a degree become insular and there was a need to make ARC Victoria more relevant, with a wider appeal at a grass roots level. They approached Stephen to undertake a refresh of their brand identity with the goal of attracting new members by creating talking points with a new logo design and supporting brand collateral. Franklin developed a modern design with an approachable feel. He used a stylised Echidna embracing silhouettes of people, evoking a sense of support and community. The outcome was a simple and friendly identity the reflected the core messaging of the organisation - Represent, Connect, Develop, Support.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Creative Retouching: Stephen Franklin
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Nissan Juke Colour Change and Automotive Retouching
Colour change of the white Nissan Juke and automotive retouching of variant specific trim for the Nissan After Sales marketing materials. These retouched images supported the release of this car model in the Australian market.
World Vision 2015 Annual Report Design
Creative direction, editorial design, and layout of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency.
Tony Ferguson Product Range
Creative direction and design development for the Tony Ferguson range of calorie-controlled weight loss products. This involved designing and producing finished artwork for a range of packaging types from foil bags through to shrink wrapped bottles.
Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
World Vision The Killer Gap Report & Infographic
Editorial design and layout of the World Vision - Child Health Now publication "The Killer Gap". Also included the design and illustration of a supporting infographic that would be available for download from the World Vision website.
Glycon Brand Identity Design
Design, development and creative direction for the Glycon brand identity.
Tasti D-Lite Point-of-Sale Machine Animated Banners
Design and development of motion graphics for the Point-of-Sale machine animated banners used in Tasti D-Lite Australia's flagship store on Chapel Street, Melbourne.
Whirlpool Stella Washer & Dryer Retouching
Retouching of the European Stella range of washers and dryers from Whirlpool for the Ishimodo brand design agency. Included product localisation from French to English, clean-up of image backgrounds, and minor colour changes.
Espero Corporate Identity & Stationery
Design and development of the Espero Logistics Solutions corporate identity and stationery.
Self Initiated Project - Ned Kelly Original Hipster
A personal design project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.